“Great content is only as great as how it’s distributed. If people aren’t seeing your branding and message, they won’t be able to act on it. If people aren’t engaging with your content, they can’t be eased further into the marketing funnel”, says Business Wire.
Some of the key takeaways from the infographic below include:
- If you have comparative data – make an infographic
- If you have a video – make a vine or GIF for additional social messaging
- If you have multiple related pieces – issue a news or picture capsule
“Content marketing is proving to be more than just a trend. If you utilize this highly effective method for reaching potential clients and customers, for building brand awareness and loyalty, remember to have a game plan”, said Business Wire. “Content and distribution working together will raise visibility of your message and lead to a desired ROI.”

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