How to Make the Most of Cannes Lions

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Whether you’re a first-timer or a Croisette regular, Cannes Lions is more than just an industry event—it’s a creative marathon, a networking haven, and a global spotlight on what’s next in advertising, media, and marketing. With so much happening at once, it’s easy to feel overwhelmed.

Here’s your guide to making the most of Cannes Lions 2025—from power networking to brand activations, and everything in between.

1. Define Your Goals Before You Land

Cannes isn’t just a beachside boondoggle. Whether you’re there to drive partnerships, get inspired, amplify your brand, or showcase thought leadership, setting clear objectives will help you prioritize sessions, meetings, and events. Tip: Have a 3×3—3 people you want to meet, 3 events you can’t miss, and 3 pieces of content you want to create or take home.

2. Lock in Meetings Early

Everyone’s calendar fills up fast. Use the weeks before Cannes to secure meetings with clients, partners, and industry friends. A well-timed breakfast or sunset drink can be more impactful than any keynote.

Pro tip: If you’re attending with a team, sync your calendars and assign roles—who’s capturing content, who’s hosting meetings, who’s scouting opportunities?

3. Go Beyond the Main Stage

The Palais is packed with inspiring talks, but don’t underestimate the value of fringe events, beach takeovers, yacht conversations, and brand activations along the Croisette. Some of the best intel and connections happen outside official programming.

4. Capture Content in Real Time

You’re surrounded by creativity, energy, and some of the best storytellers in the world—capture it! Whether it’s photos, hot takes, live interviews, or behind-the-scenes reels, Cannes is content gold. Use your channels to amplify what you’re seeing and saying.

If you’re working with a media partner (like ClickZ ), make sure your brand is visible across newsletters, LinkedIn, and post-event coverage.

5. Build Relationships, Not Just Contacts

Cannes is about serendipity as much as strategy. Say yes to the breakfast you weren’t planning to attend. Introduce yourself at the after-hours terrace party. The best partnerships often start with a casual chat, not a pitch deck.

6. Reflect and Follow Up

After the whirlwind, take time to reflect. What did you learn? Who did you meet? What trends or shifts did you notice? A follow-up email with insights, a POV blog post, or even a short video recap can keep the momentum going—and cement your reputation as a Cannes player, not just a passerby.

Bonus: Subscribe to Unofficially Cannes Lions

Want curated insights, daily highlights, and behind-the-scenes access during the event? We’ve got you covered.

Whether you’re there to win a Lion or just absorb the roar, Cannes is what you make of it. With a plan in place, a flexible mindset, and sunscreen in your bag, you’re ready to make 2025 your best Cannes yet.

See you in Cannes!

Warm Regards,
The Unofficial Insights Team

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ClickZ is a Contentive publication in the Events division