Hulu Continues to Grow Share of Video Streams in February
Hulu users streamed a record amount of video during February, according to data from comScore.
Hulu users streamed a record amount of video during February, according to data from comScore.
Long-form video site Hulu continued to grow its share of the online video streaming space in February, with users streaming a record amount of video during the course of the month, according to data from comScore.
The measurement company estimates the average viewer consumed 2.4 hours of content from the site during the month, and that it accounted for 3.2 percent of all videos streamed in that period – up from a 2.8 percent share in January.
Google also continued to grow its dominance of the market, increasing its share of videos to 42.5 percent, up from 39.5 percent the prior month. Microsoft and Yahoo sites also grew their share of streams, month-over-month.
| Top U.S. Online Video Content Properties by Videos Viewed February 2010 | ||||||
|---|---|---|---|---|---|---|
| Property | Videos (000) | Share of Videos (%) | ||||
| Total Internet : Total Audience | 28,123,542 | 100.0 | ||||
| Google Sites | 11,950,024 | 42.5 | ||||
| Hulu | 912,525 | 3.2 | ||||
| Microsoft Sites | 622,569 | 2.2 | ||||
| Yahoo Sites | 454,761 | 1.6 | ||||
| Turner Network | 317,623 | 1.1 | ||||
| Viacom Digital | 305,155 | 1.1 | ||||
| Fox Interactive Media | 290,181 | 1.0 | ||||
| CBS Interactive | 289,303 | 1.0 | ||||
| AOL | 240,102 | 0.9 | ||||
| Megavideo.com | 188,555 | 0.7 | ||||
| Source: comScore Video Metrix | ||||||
| Top U.S. Online Video Content Properties by Unique Viewers February 2010 | ||||||
|---|---|---|---|---|---|---|
| Property | Unique Viewers (000) | Average Videos per Viewer | ||||
| Total Internet : Total Audience | 174,227 | 161.4 | ||||
| Google Sites | 133,245 | 93.9 | ||||
| Yahoo Sites | 53,523 | 8.5 | ||||
| CBS Interactive | 45,298 | 6.4 | ||||
| Microsoft Sites | 41,886 | 14.9 | ||||
| Fox Interactive Media | 40,053 | 7.2 | ||||
| Hulu | 39,213 | 23.3 | ||||
| Facebook.com | 36,632 | 5.1 | ||||
| Viacom Digital | 35,348 | 8.6 | ||||
| Turner Network | 31,822 | 10.0 | ||||
| AOL | 28,986 | 8.3 | ||||
| Source: comScore Video Metrix | ||||||
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