In praise of video content

Using videos is becoming increasingly important in the world of digital marketing. According to Experian Hitwise, the UK spent 323 million hours watching online videos in February this year, and Marketing Week reported in April that 16% of all visits to video sites now end up on a transactional site. Furthermore, 75% of executives have been watching work-related videos on business-related sites weekly since 2010.

Videos have the potential to improve your business’ SEO if they are tagged appropriately, and with YouTube now the second biggest search engine, the benefits of video have never been more apparent. Across social media, video content is more likely to be shared or commented on that any written social related posts. Videos of Facebook are shared 12 times more than any status updates with just links or text, and therefore contribute more to the viral spread of your content.

Live video content is even more effective, especially if the viewers have the chance to interact directly with the event as it is broadcast. The effectiveness of live content can be increased further by streaming directly to your business’ Facebook page. You can also stream live content into LinkedIn and Google+.