close

Strategy

Innovation

Insights

Stats & Tools

    Leading Advertisers of June 2001

    The top advertisers on the Web from June 2001, according to Nielsen//NetRatings.

    Author Date published July 12, 2001 Categories

    The top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.

    Top 25 Web Advertisers of June 2001
    At-Home Internet Users At-Work Internet Users
    Rank Advertiser* Impressions
    (000)     		Reach
    Percent    		 Rank Advertiser* Impressions
    (000)    		 Reach
    Percent
    1. Microsoft 1,842,076 49.5 1. Microsoft 1,509,384 63.4
    2. TRUSTe 1,597,705 31.4 2. TRUSTe 1,263,444 49.2
    3. Yahoo 1,125,004 37.9 3. Yahoo 628,724 50.6
    4. eBay 821,167 30.3 4. Netscape 615,481 43.7
    5. Amazon 701,405 51.7 5. eBay 593,570 37.3
    6. Barnes and Noble 700,386 48.4 6. Amazon 487,191 47.7
    7. ClassMates 692,170 46.1 7. Orbitz LLC 467,906 40.4
    8. America Online 679,708 38.7 8. Barnes and Noble 467,770 4.6
    9. Providian 662,452 41.0 9. Providian 432,244 60.0
    10. Netscape 649,617 31.1 10. ClassMates 411,973 53.1
    11. Orbitz LLC 566,113 26.8 11. TheBabyOutlet.com 409,011 41.0
    12. MSN 533,979 27.9 12. MCI WorldCom 372,966 38.8
    13. MCI WorldCom 442,545 26.4 13. CNN 358,534 31.0
    14. Columbia House 439,229 36.6 14. MSN 329,219 39.7
    15. JP Morgan Chase 359,172 18.8 15. E*Trade 326,653 19.2
    16. CDNow 353,032 26.3 16. Datek 307,439 24.6
    17. Capital One 335,185 30.0 17. America Online 301,067 41.4
    18. TheBabyOutlet.com 315,535 1.9 18. Columbia House 300,508 48.5
    19. Compaq 314,757 24.8 19. JP Morgan Chase 283,086 28.0
    20. Casino on Net 308,248 23.5 20. Capital One 276,933 46.7
    21. Lycos 285,450 15.2 21. CDNow 269,066 29.9
    22. American Movie Classics 284,527 20.6 22. Compaq 260,029 33.6
    23. Ebates 281,495 18.7 23. Oracle 221,864 16.0
    24. NextCard 246,030 23.9 24. New York Times 217,798 17.3
    25. Bonzi Software 237,960 30.3 25. Neway 199,617 28.0
    * Impressions reported include house ads, which are ads run on an advertiser’s own Web property.
    Source: Nielsen//NetRatings

    Subscribe to get your daily business insights

    More about:

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    3y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource

    Related Articles

    Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
    ABM

    Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

    4y Rachael King

    Google, LinkedIn, Facebook – which B2B ad platform...

    While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

    View article
    IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year
    Ad Industry Metrics

    IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

    7y Barry Levine

    IAB/PwC Report: Podcast ads continue to boom by gr...

    Brand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...

    View article
    The evolution of display: How is advertisers' use of display advertising changing?
    Ad Industry Metrics

    The evolution of display: How is advertisers' use of display advertising ch...

    9y Rebecca Sentance

    The evolution of display: How is advertisers' use ...

    While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

    View article
    What can advertising spend tell us about the future of social networks?
    Ad Industry Metrics

    What can advertising spend tell us about the future of social networks?

    9y Rebecca Sentance

    What can advertising spend tell us about the futur...

    Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

    View article
    Breaking down the Facebook auction: How to manage rising CPMs and deliver sales
    Actionable Analysis

    Breaking down the Facebook auction: How to manage rising CPMs and deliver s...

    9y Clark Boyd

    Breaking down the Facebook auction: How to manage ...

    Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

    View article
    Our four favourite findings from the ClickZ Digital Advertising Breakfast
    Actionable Analysis

    Our four favourite findings from the ClickZ Digital Advertising Breakfast

    9y Leonie Mercedes

    Our four favourite findings from the ClickZ Digita...

    What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

    View article
    YouTube is getting rid of 30-second unskippable pre-roll ads
    Ad Industry Metrics

    YouTube is getting rid of 30-second unskippable pre-roll ads

    9y Al Roberts

    YouTube is getting rid of 30-second unskippable pr...

    They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

    View article
    Ad blocker use continues to grow rapidly
    Ad Industry Metrics

    Ad blocker use continues to grow rapidly

    9y Al Roberts

    Ad blocker use continues to grow rapidly

    Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

    View article