Microsoft's Search Sees Slight Gain in Market Share
Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.
Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.
Google held onto its hefty lead in search market share, while Microsoft saw a slight gain in December 2011 compared to the same month in the prior year, according to comScore.
U.S. Search Engine Rankings: Search Share*
| December 2010 | December 2011 | Point change | |
| Google sites | 66.6% | 65.9% | -0.7 |
| Microsoft sites | 12.0 | 15.1 | 3.1 |
| Yahoo sites | 16.0 | 14.5 | -1.5 |
| Ask Network | 3.5 | 2.9 | -0.6 |
| AOL | 1.9 | 1.6 | -0.3 |
| Total | 100% | 100% |
Source: comScore
*Methodology:
Normal
0
0
1
23
136
1
1
167
11.1539
0
0
0
U.S. market share for “explicit core search,” which excludes contextually driven searches that do not reflect specific user intent to interact with search results.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleJean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleAmazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View article
Leave a Reply
You must be logged in to post a comment.