As part of the Online Marketing Institute's 2014 State of Digital Marketing Talent study, they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually posses.
As part of the Online Marketing Institute’s 2014 State of Digital Marketing Talent study, they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually posses. This enabled the Online Marketing Institute to identify the largest talent gaps, and the most coveted digital marketing skills to have in 2014.
Following the results, Kelly Services did an incredible job creating this infographic to go along with the report—it highlights these key gaps and opportunities:
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