On which social network are we happiest?
Are your uplifting posts not engaging on social networks the way you’d hoped? Perhaps now it’ll be a little easier to see why.
Using report Which publishers are winning at social engagement?, that reveals an insight into the emotional sentiment content and how it has an impact on how far it travels, Luke Richards at Econsultancy has summed up some pretty interesting results:
1) Headlines to stories shared on Facebook skew towards negative, rather than uplifting positive content
47% of the article headlines shared on Facebook were considered to be negative and 17% neutral. 36% were said to be positive
2) News publishers are key sharers of negative content
The amount of negative headlines varies from around 70% for CNN and 80% for Fox News.
So does negativity mostly beat positivity on social?
Roberts points out that the most shared articles across these networks see largely neutral headlines, such as ‘The 9 Oddest Job Interview Questions Asked at Tech Companies in 2011’ and ‘What Kind Of Dog Are You’. BUT, that said, if your uplifting posts just aren’t engaging the way you’d hoped, perhaps now it’s a little easier to see why.
Why isn´t WhatsApp included in those social networks? I know its a chat application, but its also a real social network. Its not media-biased like all of those nets, and it reflects much better real social, human interactions among its participants. It makes people much happier than all of them together in my opinion.