One minute with: Hugo Benguesmia, Sublime Skinz

This week’s unmasked marketer is Hugo Benguesmia, International Development Director at Sublime Skinz. Benguesmia likes new challenges, respects Steve Jobs and admires Heineken’s ‘Open your World’ campaign.

Find out what happens when you give marketers seven questions and one minute to explain what inspires and motivates them.

1. What do you want to be remembered for?

As the man who successfully developed an international start-up from scratch and, more precisely, generated outstanding revenues to EMEA publishers.

2. What’s your favourite quote?

“To succeed in the business of the future, we have to become the very people we’re trying to reach.” – Brian Solis​​

3. What makes you wake up in the morning?

Engaging myself in new challenges.

4. Who’s your biggest inspiration?

​Steve Jobs, for his passion and determination to change the world.

5. What’s going to be big in marketing this year?

Programmatic, control, transparency, and data.

Marketers are looking at how they can better execute advertising campaigns by using targeted data, as well as demanding more control and greater levels of transparency.

6. What’s your least favourite “buzz word”?

‘Big Data.’ I am getting bored of hearing this phrase at every meeting.

7. What was your favourite digital campaign from 2014? 

The ongoing Heineken ‘Open your World’ campaign is innovative, relevant and exciting, and continues to engage people across the world as they are encouraged to unlock the secrets of their cities. Social media has been a key platform in this.

Hugo Benguesmia manages the development of Sublime Skinz’ publishing partners in the EMEA and LATAM regions. Sublime Skinz is a leading adtech company specialising in the distribution and optimisation of skin-based advertising. It is the first platform of its kind to provide wallpaper-based advertising, working with advertisers, publishers, media agencies, media trading desks, and ad networks to drive efficient campaigns at scale.