Online Shopping Takes Toll on ISPs

Increased holiday shopping and seasonal cold weather conspired to make getting online harder in November than at any time during the past six months, accordingto the latest report from Inverse Network Technology.

Increased holiday shopping and seasonal cold weather conspired to make getting online harder in November than at any time during the past six months, according to the latest report from Inverse Network Technology.

The company’s November report found that average call failure rates for major Internet service providers (ISPs) jumped in November, coming in higher than they have since April. The biggest month-to-month rise occurred during the evening (6 p.m. to midnight) period when consumers are most active on the Net. The percentage of failed call attempts rose nearly two percent, from 6.8 percent in October to 8.6 percent in November.

Despite these numbers, the industry has shown improvement over last year’s holiday crunch. It performed nearly 20 percent better in evening hour call failure rate than last year, when the November CFR was 10.5 percent.

Shopping is only part of the reason more people are dialing their ISPs this time of year, according to Mike Watters, Inverse President and CEO.

“This is the time of year when the number of dial-in access attempts normally shows an upswing due in part to climate changes — people are simply staying indoors more,” he said.

AT&T WorldNet Service, which had an evening-hour CFR of 1.6 percent, and Southwestern Bell Internet Services, with 1.8 percent, were the best performers this month. Six other ISPs — Cable & Wireless Internet, Pacific Bell Internet, IBM Global Network, Sprint Business, BellSouth.net, and Bell Atlantic.net — had rates of less than three percent. At the other end of the spectrum, Inverse found seven ISPs with evening-hour CFRs exceeding 10 percent, with the worst performer failing to complete 17.5 of every 100 calls.

Inverse’s Measurement Service measures ISP results in 42 metropolitan regions selected to represent a majority of the U.S. Internet community. Measurements are taken 24 hours a day, seven days a week, for a two-week period each month.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource