Online Video Use Rises in April

Through its YouTube property, Google tops online video sites in April for U.S. audiences. That’s according to data from the comScore Video Metrix service.

Across all video sites, Internet users viewed 16.8 billion online videos in April, an increase of 16 percent over March. YouTube saw significant increase in video viewing, which contributed to the month-over-month growth.

Google’s video use increased 15 percent over March levels. The search giant served 6.8 billion videos, accounting for a 40.7 percent online video market share. Across Google, YouTube accounted for more than 99 percent of all videos viewed on the property.

Here’s how the top U.S. online video properties stacked up by number of videos served and percentage share of videos for April:

• Total Internet: 16.8 billion; 100 percent market share
• Google sites: 6.8 billion; 40.7 percent market share
• Fox Interactive Media: 513 million; 3.1 percent market share
• Hulu: 397 million; 2.4 percent market share
• Viacom: 315.2 million; 1.9 percent market share
• Microsoft sites: 288.3 million; 1.7 percent market share

In a month of record video viewing on Google, nearly 152 million U.S. Internet users watched an average 111 videos each. The NBC and Fox property Hulu accounted for 2.4 percent of videos viewed and just 4.2 percent of all minutes spent watching online video. The duration of the average online video was 3.5 minutes.