A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...
View articleThere is no doubt that Influencer Marketing has taken the world by storm. If you have already mastered the basics, you are in the right place to learn...
View resourceRoundup of top funding in marketing technology from the week of Mar 11-Mar 18, 2019. Read More...
View articleAd blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...
View articleForbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...
View articleRoundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...
View articleOn March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction. Rea...
View articleConsumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View articleI talked with five super smart CMOs. Here are the five main takeaways we can learn from their experience as leaders in marketing and marketing technol...
View articleCompared to Drupal or Joomla, what makes WordPress the CMS choice for a third of websites on the internet? A comparison of how their features stack up...
View articleEcommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...
View articleThis morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI....
View articleA study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...
View articleLiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...
View articleBrowser or bargain hunter, researcher or one-off buyer? Knowing how different people shop online lets you customize your online experience for each of...
View articleRoundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...
View articleFive ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...
View articleTips and highlights from a recent roundtable discussion with top-tier marketing leaders on search marketing for enterprise businesses. Read More...
View articleNearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...
View articleFacebook is changing the future of social media marketing by promising to focus on private messaging. How does this decision affect marketers? Read Mo...
View articleThe diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...
View articleTypes of customer analytics and web analytics, most popular tools for each, why they're important, and what impact they'll have on your business. Read...
View articleA data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleThe IDC predicts that by 2021, businesses that invest in providing a frictionless user experience will see a 20% decrease in customer attrition. Read ...
View articleRoundup of top news in martech from the week of Feb 25–Mar 4, 2019. Read More...
View article60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...
View articleMore than 3 billion snaps are shared on a daily basis, and marketers are looking to improve their Snapchat marketing strategy for certain audiences. ...
View articleThe Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...
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