CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleThe last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleShell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...
View articleCombining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visit...
View articleDisney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
View articleWe sat down with Richard Jones, CEO of digital campaign CMS provider Wayin, to discuss attitudes to digital advertising, current trends and why intera...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleHavas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...
View articleGlobal cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. Read More...
View articleAs an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...
View articleEpisode 14 with Jim Hodgkins Using psychology to improve online advertising Targeting online consumers can be a blunt science, but VisualDNA have pion...
View articleGroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...
View articleTen steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...
View articleUS Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...
View articleIt’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait...
View articleElection 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...
View articleOn Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it anticipated, and 3.2 ...
View articleContent is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...
View articleInstagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did it turn the pass...
View articleThis month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleNeedless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to once big but now almost irr...
View articleIdentity and verification (ID&V) are two closely linked concepts that play an increasingly critical role in consumers’ day-to-day lives. Identific...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
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