We're on an ongoing quest to investigate how various UK retailers use email marketing, and this week we're looking at how brands handled Black Friday ...
View articleIt's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...
View articleWith Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleIn spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...
View articleAd blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...
View articleHow can marketers continue to make an impression with a new sophisticated online audience? According to mobile workplace solutions provider Citrix, re...
View articleThe explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...
View articleStats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...
View articleIt's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleDTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...
View articleProgrammatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...
View articleUsing data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...
View articleTo stay ahead of your competitors and bring more profitable customers into your business join the experts at Push for a free webinar on 9 December at ...
View article'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...
View articleStatistics vary, but anywhere between 10% to 50% of your email subscriber list can be considered emotionally unsubscribed. Here are some ways you coul...
View articleHere's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...
View articleSkip to past winners:2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2013 Digital Hall of Fame Sam Decker, Co-founder and CEO, Ma...
View articleThis policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from y...
View articleDownload the ClickZ Advertising News & Marketing Rolodex, a free iPhone app. It’s a marketer’s resource for news, how-to’s, comm...
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View articleContact us today to find out about advertising on ClickZ and how you can present your message to the largest interactive marketing community. ClickZ, ...
View articleBold ideas. Actionable insights. Built for senior marketers. ClickZ is a marketing intelligence and media brand for people who make the big calls: CMO...
View articleWe’re Hijacking ClickZ to Dissect Mobile Marketing! In the first of a new series of Content Takeovers starting in 2017 we will be taking over ClickZ a...
View articleAs an integrated customer experience becomes increasingly important for commercial success, a key trend for businesses is the emergence of the marketi...
View articleLast week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleGoogle has just released stats showing the peak times for US in-store traffic on Black Friday. The stats use data from 2014, gathered using a mixture ...
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