Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View articleNearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...
View articleMobile devices are undoubtedly here to stay as fixed extensions of everyone’s reality. In 2018 alone, more internet traffic flowed through mobil...
View resourceWhen frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...
View articleAs online video viewership continues to grow around the world, it’s important to understand how different audiences experience streaming content in th...
View resourceThink for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instea...
View articleAs email inboxes become jam-packed, it’s pretty easy for branded messaging to get lost in the clutter. So how can retail & e-commerce marketers br...
View resourceWondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...
View articlePlease confirm your email address below and press ‘confirm’ and we will inform Attentivemobile that you no longer consent to us sharing yo...
View articleAdoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...
View articleThe average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...
View articleExpect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...
View articleNext generation mobile content discovery will bring back the “front door," thanks to prolific mobile use & the stale "last in, first out" model fo...
View articleResearch report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and A...
View articleDuration: 20 minutes Today: People search on their phones more than they do on computers, are 5x more likely to leave a site if it isn’t mobile friend...
View resourceUninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....
View articleA comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...
View articleBrands need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption is increasing at an incredibl...
View resourceAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View articleKenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...
View articleViewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...
View articleApple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...
View articleFor today’s buyer, it is essential to create a great mobile experience. In this article, we cover six techniques ecommerce brands use to optimize thei...
View articlePrior to his session titled 'Mobile: The myth, the legend, the reality' at The Transformation of Search Summit taking place in New York on October 19,...
View articleAs ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionless-ness into their stores. ...
View articleCustomers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...
View articleDuring the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...
View articleAfter food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...
View article