The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relev...
View articleA few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes you...
View articleIf you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...
View articleIn its Turning the Town Truvia campaign, the sugar alternative is asking fans where they'd like to see the product. Read More...
View articleClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a repor...
View articleAs marketers, we all hold the same needs and wants to be able to communicate with consumers. Read More...
View articleOnline holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...
View articleConsider these four ways to use search in your social media marketing. Read More...
View articleSearch engines need to catch up with how consumers shop and source information. Read More...
View articleAs excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since ...
View articleIn the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Read More...
View articleMobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicat...
View articleThoughts on moments and lessons learned from one of the largest global marketing events. Read More...
View articleOver the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by eM...
View articleBridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Read More...
View articleHow marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets t...
View articleData published on social networks will last forever, warns security panel. Read More...
View articleRoundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...
View articleMarketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line. Read More...
View articleBranded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and...
View articleIt may be time to scrub your email list and remove any inactive users. Read More...
View articleClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...
View articleHow can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spe...
View articleThe nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...
View articleAs digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side...
View articleIs your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Read More...
View articleIf local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in...
View articleThe firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...
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