After an exceedingly difficult fiscal year, MindArrow looks to the future. Read More...
View articleThe media giant could find itself facing a class-action suit over claims made in advertising for its ISP service. Read More...
View articleTrust -- or the lack of it -- is emerging as one of the critical roadblocks to success in e-commerce and online marketing initiatives, according to a ...
View articleRecent figures suggest that fewer than 5 percent of online users routinely register their information at sites, largely due to concerns over privacy a...
View articleMonths after receiving a patent for the technology and acquiring a rival, the rich media e-mail firm takes the wraps off its embedded transaction prod...
View articleThe security of just about everything is now under a microscope, and that includes everything from customer data on consumer-facing Web sites to wirel...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleMany affiliate programs based on cost-per-click programs try, but fail, to penetrate niche markets and, instead, generate volumes of worthless, possib...
View articleThe Internet is a microcosm of the world itself, replete with good and badexamples of humanity at its best or worst. Millions of spam emails aregoing ...
View articleSeveral e-mail marketers are putting aside their differences to boost the relief effort. Read More...
View articleThe Golden Arches is promoting a new giveaway designed to boost its reputation, in the wake of the "Monopoly" fraud debacle. Read More...
View articleThe worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...
View articleWhen you're marketing a product or service, you always have to put yourself in your potential customers' shoes and ask, "Honestly, would I buy this?" ...
View articleAll along, you've been helping Tig write a book. Now he wants to get more mileage out of it by making it a case study. But the good thing is that the ...
View articleThere are different ways a list broker can cheat an unsuspecting email marketer. Knowing these ahead of time can help you ask the right questions up f...
View articleJoel reviews MyAp by KowaBunga! and gives you the ins and outs of the affiliate tracking software, discusses some options, even explains the solution'...
View articleA new acquisition and patent could help the company put the ugly episode behind it, executives say. Read More...
View articleEven among experienced Web users, sites that ask for personal information are likely to be abandoned, according to research by SRI. Read More...
View articleEven experienced Web users fear unscrupulous use of their data --and will resist giving their information in return for personalization as aresult. Re...
View articleYou've set the affiliate program's objective and figured out the offer. You've found the right outsourcing partner, measured the results, and marketed...
View articleEver wonder how an affiliate program works? In this first of a three-part series, Tig begins his discussion of all the basics you wanted to know about...
View articleThere are two distinct camps when it comes to incentive sites -- those who love them and those who refuse to accept them as affiliates. But Shawn just...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleAmericans who use the Internet are most fearful of Social Security and credit card numbers being stolen by criminals, according to a survey by Harris ...
View articleTickets.com and Visa USA ally; Helene Curtis and MSN expand their relationship; and Touchpoint snags new funding. Read More...
View articleIt's good news for the New York-based ad network, and for theindustry. Read More...
View articleThe problem of identity theft is real, huge, and growing. But Dana says blaming it on the Net is not just wrong, it's monstrously wrong. Read More...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
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