Marketing: Its a Trust Game
Media

Marketing: Its a Trust Game

26y Kim Brooks

Marketing: Its a Trust Game

We've made the noise level high in just about every medium, venue, and flat surface to which we can adhere a sticker. Now consumers won't listen to an...

View article
Consumers Remain Confident in Online Auctions
Audience

Consumers Remain Confident in Online Auctions

26y Michael Pastore

Consumers Remain Confident in Online Auctions

A survey commissioned by the National Consumers League found that nearly one-third of online Americans have participated in Internet auctions, but 41 ...

View article
Are You in the Dark About SEO Pricing?
Search

Are You in the Dark About SEO Pricing?

26y Paul J. Bruemmer

Are You in the Dark About SEO Pricing?

Are you confused about search engine optimization fees and pricing? Paul's answer not only sheds some light on the question, but also shows us how we ...

View article
New Horizons in Spam Appreciation
Media

New Horizons in Spam Appreciation

26y Dana Blankenhorn

New Horizons in Spam Appreciation

Dana predicts the law will continue to let spam clog the Internet's arteries until a user suffers a heart attack. How are you keeping your inbox spam-...

View article
When Business Opportunity Collides With Privacy Needs
Marketing

When Business Opportunity Collides With Privacy Needs

26y David Gumpert

When Business Opportunity Collides With Privacy Ne...

Want a little lift? Read the Success Stories in Yahoo!'s Personals. But before the warm and fuzzies take over, read a story of a different sort. By th...

View article
About Faces Lawsuit Over Pay-For-Surf Program
Media

About Faces Lawsuit Over Pay-For-Surf Program

26y Christopher Saunders

About Faces Lawsuit Over Pay-For-Surf Program

An October initiative has spawned allegations of fraud against the Alley's leading content play. Read More...

View article
Ten E-Marketing Ideas for Building Customers Online
Marketing

Ten E-Marketing Ideas for Building Customers Online

26y Sean Carton

Ten E-Marketing Ideas for Building Customers Onlin...

The Net is changing people's lives, and online marketers need to understand that building customers means understanding what they want. Sean gives you...

View article
Website Results Employees Sue 24/7 Media
Media

Website Results Employees Sue 24/7 Media

26y Christopher Saunders

Website Results Employees Sue 24/7 Media

Following lowered guidance for Silicon Alley's "other" ad network, 24/7 Media has more bad news. Read More...

View article
Can the Spam: Internet Governance to the People
Media

Can the Spam: Internet Governance to the People

26y Dana Blankenhorn

Can the Spam: Internet Governance to the People

The first Internet recession will be a flood of spam like you've never seen before. What does this industry have to defend itself? Read More...

View article
What Are Affiliates Thinking?
Marketing

What Are Affiliates Thinking?

26y Shawn Collins

What Are Affiliates Thinking?

Listen, if it were easy to run a great program, everybody would be doing it. Here's more on what affiliates marketers are thinking. Read More...

View article
Studying Pay-for-Position Campaign Results
Search

Studying Pay-for-Position Campaign Results

26y Paul J. Bruemmer

Studying Pay-for-Position Campaign Results

There is never any one right solution when it comes to running a good SEO campaign, but pay for position could be a vital component. Read More...

View article
Verio's Alleged Spam is Temporarily Canned
Media

Verio's Alleged Spam is Temporarily Canned

26y Mark Redetzke

Verio's Alleged Spam is Temporarily Canned

Can you really go to court over spamming? Apparently, register.com and Verio have found a way. Read More...

View article
Avenue A Fires Back at Class Action Suit
Media

Avenue A Fires Back at Class Action Suit

26y Christopher Saunders

Avenue A Fires Back at Class Action Suit

The company criticized "erroneous" assertions in a privacy lawsuit filed against it -- the second such action targeting an online ad firm in a week. R...

View article
Two Birds, One Stone
Media

Two Birds, One Stone

26y Dana Blankenhorn

Two Birds, One Stone

Dana's here to tell you about a terrible scandal. Democracy is being undermined, its intentions thwarted. The expressed will of the majority is being ...

View article
History of Affiliate Marketing
Marketing

History of Affiliate Marketing

26y Shawn Collins

History of Affiliate Marketing

Amazon.com helped bring affiliate marketing into the pages of business journals, but is the Amazon Associates Program the first affiliate program ther...

View article
DoubleClick, 24/7 Media, L90 Settle Patent Suits
Media

DoubleClick, 24/7 Media, L90 Settle Patent Suits

26y Pamela Parker

DoubleClick, 24/7 Media, L90 Settle Patent Suits

Three powerful players in the ad serving business agree to make nice. Read More...

View article
Choosing an Affiliate Network Provider
Marketing

Choosing an Affiliate Network Provider

26y Joel Gehman

Choosing an Affiliate Network Provider

The arguments make sense: Affiliate marketing pays off. So you're sold on the idea. But how do you put it into practice? The big affiliate networks ha...

View article
An Email Marketing Effort That Broke the Mold
Email

An Email Marketing Effort That Broke the Mold

26y Heidi Anderson

An Email Marketing Effort That Broke the Mold

Email marketing is email marketing, right? In most cases, yes. Sure, the specific offer, the targeted audience, etc., will vary, but whether you're a ...

View article
Email Marketing in the European Union
Email

Email Marketing in the European Union

26y Brady Brewer

Email Marketing in the European Union

Trying to decide whether or not to expand your email marketing programs to Europe? While it's no secret that Europe represents a large audience for ma...

View article
Ignorance Isn't Bliss
Media

Ignorance Isn't Bliss

26y Dana Blankenhorn

Ignorance Isn't Bliss

How little do politicians know about the Internet? They know so little that they don't even know when they're being scammed. That was the lesson of th...

View article
When the Numbers Don't Match...
Media

When the Numbers Don't Match...

26y Tig Tillinghast

When the Numbers Don't Match...

Ever wonder why sites report rather different click-through numbers than the client site receives? Served impressions can get completely fouled up, bu...

View article
How Credit Card Companies Aid and Abet Criminals
Media

How Credit Card Companies Aid and Abet Criminals

26y Richard Hoy

How Credit Card Companies Aid and Abet Criminals

Richard's learned a lot about using and abusing credit cards to rip off small businesses. Did you know that "approved" doesn't mean a card's A-OK? Nei...

View article
Online Auction Trust Increasing
Audience

Online Auction Trust Increasing

26y Michael Pastore

Online Auction Trust Increasing

Consumers have more trust in online auctions, and that may partly explain why traffic to auction sites is up. But research by cPulse found that much o...

View article
Integrated Strategy: Fractured Technology
Media

Integrated Strategy: Fractured Technology

26y Kim Brooks

Integrated Strategy: Fractured Technology

Congratulations: Your web business has grown from a redheaded stepchild into a full-fledged business model representing 20 percent of your revenue. To...

View article
The Real Inside Traitor
Marketing

The Real Inside Traitor

26y Zhenya Gene Senyak

The Real Inside Traitor

If there's a defining parable for these speed-and-greed times, the recent Emulex PR fiasco has to be a contender. Now that the smoke's clearing, a mor...

View article
Beware the Dot-Com Tollbooth
Media

Beware the Dot-Com Tollbooth

26y Adam Posman

Beware the Dot-Com Tollbooth

When planning an online ad campaign and shopping for media buys, every media planner has questions to ask publishers. They typically concern web site ...

View article
Visa Launches Web-Merchant Crackdown
Ecommerce

Visa Launches Web-Merchant Crackdown

26y Dana Blankenhorn

Visa Launches Web-Merchant Crackdown

Visa is starting to crack down on Internet merchants. The move threatens the ability of all small web businesses to take credit cards. Visa started id...

View article
Spam War Gets Personal
Media

Spam War Gets Personal

26y Dana Blankenhorn

Spam War Gets Personal

The spam war is getting very personal indeed. While you can argue (even in court) over the definition of spam, some things obviously cross the line. M...

View article