5 Questions in 5 Minutes With Facebook
Media

5 Questions in 5 Minutes With Facebook

11y Melanie White

5 Questions in 5 Minutes With Facebook

At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...

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Snapchat Leads to 'Bestie Brands' #CZLTO
Conference Coverage

Snapchat Leads to 'Bestie Brands' #CZLTO

11y Mike O'Brien

Snapchat Leads to 'Bestie Brands' #CZLTO

It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...

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Five Social Actions that can Help You Convert
Social

Five Social Actions that can Help You Convert

11y Himanshu Sareen

Five Social Actions that can Help You Convert

Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...

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Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video
Marketing

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Soc...

11y Yuyu Chen

Mondelēz International and Facebook Hope to Fuel C...

The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...

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Dr Pepper Crosses All Platforms with Social Media Influencers
Social

Dr Pepper Crosses All Platforms with Social Media Influencers

11y Mike O'Brien

Dr Pepper Crosses All Platforms with Social Media ...

Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...

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“Discovering” Shopping: Buying Natively
Display Advertising

“Discovering” Shopping: Buying Natively

11y Elizabeth Marsten

“Discovering” Shopping: Buying Natively

Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...

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Pinterest Refines Image Search
Search

Pinterest Refines Image Search

11y Yuyu Chen

Pinterest Refines Image Search

The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Read More...

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Is Your Brand Experience Strong Enough?
Marketing

Is Your Brand Experience Strong Enough?

11y Tessa Wegert

Is Your Brand Experience Strong Enough?

As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...

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Australia's Holden Partners With Periscope for Rugby Tweetcheers
Asia

Australia's Holden Partners With Periscope for Rugby Tweetcheers

11y Sophie Loras

Australia's Holden Partners With Periscope for Rug...

Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Aust...

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How 10 Beer Brands Rock the Social Media Scene
Social

How 10 Beer Brands Rock the Social Media Scene

11y Bob Cargill

How 10 Beer Brands Rock the Social Media Scene

Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweise...

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Waitrose wants to know what your #TasteofSummer is
Acquisition

Waitrose wants to know what your #TasteofSummer is

11y Leighann Morris

Waitrose wants to know what your #TasteofSummer is

Waitrose is embracing the summer season with the launch of its #TasteofSummer social media campaign, planned and executed with Manning Gottlieb OMD, w...

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Traditional Media Targets Millennials With Social Influencer Campaigns
Marketing

Traditional Media Targets Millennials With Social Influencer Campaigns

11y Tessa Wegert

Traditional Media Targets Millennials With Social ...

Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if no...

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Malibu ties with vloggers for #BestSummerEver campaign
Acquisition

Malibu ties with vloggers for #BestSummerEver campaign

11y Huw Jenkins

Malibu ties with vloggers for #BestSummerEver camp...

Rum maker Malibu is deepening ties with popular social media influencers for a campaign pitched to give fans the best summer ever. Read More...

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Is YouTube a Social Network?
Media

Is YouTube a Social Network?

11y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social
Media

Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

11y Dave Neal

Chrome Auto Pause on Adobe Flash Means Video Shoul...

Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...

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Norwegian Airline Creates Emoji URL
Marketing

Norwegian Airline Creates Emoji URL

11y Mike O'Brien

Norwegian Airline Creates Emoji URL

Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...

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Beyond YouTube: Alternate Video Venues
Media

Beyond YouTube: Alternate Video Venues

11y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

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One minute with: Buzz Wiggins co-founder & CTO @ Adcade
Insights

One minute with: Buzz Wiggins co-founder & CTO @ Adcade

11y Huw Jenkins

One minute with: Buzz Wiggins co-founder & CTO...

This week’s unmasked marketer is Buzz Wiggins, co-founder and CTO at Adcade. Wiggins, apart from having an awesome name, looks great in slo-mo, looks...

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Pinterest to Add Buy Button for Revenue Generation
Social

Pinterest to Add Buy Button for Revenue Generation

11y Yuyu Chen

Pinterest to Add Buy Button for Revenue Generation

Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...

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Old Navy launches 'emoodji' emoji campaign
Acquisition

Old Navy launches 'emoodji' emoji campaign

11y Leighann Morris

Old Navy launches 'emoodji' emoji campaign

Old Navy has launched ‘emoodji’, a new emoji-based campaign with its own website that registers your most used emoji, suggests a holiday destination a...

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Google Now on Tap Makes App Search Optimization More Critical Than Ever
Media

Google Now on Tap Makes App Search Optimization More Critical Than Ever

11y Emily Alford

Google Now on Tap Makes App Search Optimization Mo...

Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and ...

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Convergence Analytics Battle Brand Blind Spots on Social Media
Analytics

Convergence Analytics Battle Brand Blind Spots on Social Media

11y Marshall Sponder

Convergence Analytics Battle Brand Blind Spots on ...

Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...

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What Challenges Do Agencies Face in 2015?
Agency Spotlight

What Challenges Do Agencies Face in 2015?

11y Mike O'Brien

What Challenges Do Agencies Face in 2015?

According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...

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Which filter will make your brand's photos more popular on social media?
Headline News

Which filter will make your brand's photos more popular on social media?

11y Leighann Morris

Which filter will make your brand's photos more po...

According to a new study of the ways photographers apply filters to the images they post online, certain types of filters tend to catalyse more commen...

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April's 50 most visited websites
Insights

April's 50 most visited websites

11y Leighann Morris

April's 50 most visited websites

Compete PRO's list of April's top 50 websites throws some pretty interesting data into the mix, showing how unique visitors have changed month-on-mont...

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Social Media Marketing Beyond Twitter and Facebook
Conference Coverage

Social Media Marketing Beyond Twitter and Facebook

11y Sarah Ong

Social Media Marketing Beyond Twitter and Facebook

In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers sh...

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How Retailers Can Easily Step into Digital Business
Ecommerce

How Retailers Can Easily Step into Digital Business

11y Russ Fradin

How Retailers Can Easily Step into Digital Busines...

Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...

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KFC's #LittleMoneyBigFun campaign boosts sales by 21%
Acquisition

KFC's #LittleMoneyBigFun campaign boosts sales by 21%

11y Leighann Morris

KFC's #LittleMoneyBigFun campaign boosts sales by ...

After KFC Romania created the hashtag #LittleMoneyBigFun (which parodied 'Rich Kids of Instagram'), the campaign - which encouraged KFC lovers to prov...

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