Deal could enable mingling of behavioral data for TV and Web. Read More...
View articleWhat's wrong with this terms-and-conditions statement? (Actual company name changed to protect the clueless.) Read More...
View articleThe European Union still could intervene in the use of a controversial ad-targeting technology by U.K Read More...
View articleAn executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. R...
View articleThe Interactive Advertising Bureau looks to gain allies in a fight against proposed laws championed by privacy advocates. Read More...
View articleThis month's top search terms in 10 categories. Read More...
View articleThis month's top search terms in 10 categories. Read More...
View articleThe month's top search terms in 10 categories. Read More...
View articleRankings of the top 50 Internet advertisers by media value in February 2008. Read More...
View articleRankings of the top 50 Internet advertisers by media value in February 2008. Read More...
View articleTips for demonstrating e-mail's value to subscribers. Read More
View articleChallenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-pa...
View articleCharter Communications called out by Congressmen after going public with its NebuAd ad tracking and targeting partnership. Read More...
View articleThe cable firm is working with NebuAd to enable a controversial tracking and ad targeting program. Read More...
View articleHow tag clouds can help gauge consumer interest and aid targeting efforts. Read More...
View articleMedia6degrees nabs senior Microsoft ad exec Joe Doran to help implement ad targeting based on users' social connections. Read More...
View articleISP British Telecom will begin a live trial of Phorm's controversial ad-targeting technology with 10,000 of its U.K. customers soon. Read More...
View articleRankings of the top 50 Internet advertisers by media value in February 2008. Read More...
View articleOnline word of mouth and buzz marketing techniques are to be governed by new U.K Read More...
View articleRepresentatives of national European IAB organizations will convene next month to formulate a constitution. Read More...
View articleRepresentatives of national European IAB organizations will convene next month to formulate a constitution. Read More...
View articleChallenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part s...
View articleA first look at two brand new behavioral targeting products. Read More...
View articleA once-loose collective of companies including Google, Yahoo, AOL and eBay finally incorporated officially this year after four years of collaborating...
View articleMicrosoft asked the Commission to embrace a privacy framework that includes behavioral, contextual and other forms of data-driven targeting. Read More...
View articleGoogle says overly broad definition of behavioral targeting could hurt its search ads business. Read More...
View articleReport from European Commission's Article 29 Working Party says search engines should delete user data within six months of recording it. Read More...
View articleA report from the first LeadsCon conference. Read More...
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