The online marketing and design firm continues a trend of i-shopconsolidation and reorganization. Read More...
View articlePhilip's got a ground report on the happenings at PLANET2000, the i2 user conference that he attended last week in San Diego. The conference's focus: ...
View articleYou've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...
View articleMention "E-CRM" to any marketing person, and he or she is an expert on what it means. It means help desks and call centers and friendly smiles. It mea...
View articleIn a deal that continues the online advertising industry's shifting focus to direct marketing products, the Alley-based e-mail marketer will handle OR...
View articleOnline has always taken a back seat to offline in brand building. Yet, online offers the best options for building a meaningful brand options that did...
View articleInvolving customers in site-development decisions builds ownership and trust, a goal that can permeate every aspect of your site. Once you've tailored...
View articleEngage, yesmail, IN2 tapped for deals; Mypoints buys back; PC Data goes global Read More...
View articleIn its continuing effort to monetize its users, the question-and-answer search engine announced another premium content partner. Read More...
View articleNo matter where you work, it's probably safe to assume that you've heard someone utter the phrase, "The customer is always right." Nowhere else is thi...
View articleThe interactive agency nabbed a marquee client to complement itsretinue of offline brand names. Read More...
View articleEven the most popular e-tailers have only average execution when it comes to customer service on the Web, according to a survey of the 50 most popular...
View articleExcite@Home beefed up its MatchLogic division with the acquisition of database management company DataInsight. Read More...
View articleEver since the spring 2000 dot-com meltdown, the "talkaloti" have rolled their eyes and nodded knowingly that they all saw this coming. It's open seas...
View articleOne of the assumptions in the early days of the web was that it was a level playing field. Low entry costs allowed the little guy to compete against t...
View articleAfter months of explosive growth, interactive marketing company 24/7says it's time to reorganize. Read More...
View articleWhat does training have to do with marketing? Both rewire your mind to accept new ideas. Both give you confidence to use new skills. Both build trust....
View articleIt makes sense to facilitate and encourage customer feedback. Nick's not talking about chat or toll-free call centers, he's talking about stuff to mak...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network from a central ...
View articleTicketmaster.com teamed up with e-Dialog, an email marketing service provider, to send email messages to consumers after the sale, rather than before....
View articleAll the hoopla over Larry Ellison's race with Bill Gates for "world's richest man" obscured an important point: Conventional wisdom regarding how comp...
View articleThanks to the growth of new Internet applications and rising demand for business intelligence applications, the worldwide database software market had...
View articleThe failures of mainstream ad agencies to seize the Internet opportunity have become legendary, almost laughable. How will they make their play to com...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleNick tells you about a customer who experienced a shipping screw-up. The company didn't acknowledge making a mistake because its computer said it hadn...
View articleMost consumer goods websites are missing their biggest opportunity this holiday season. Web surveys report a great explosion of consumer online shoppi...
View articleWith the holiday shopping season upon us, online and offlineretailers seem engaged in a sort of celebrity death match. At the more rational end (ratio...
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