Here’s your 24-hour guide to making it count in Boston Zihan Lyu August 10, 2025… Read More...
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View articleSee what this marketing measurement platform has to say about proving impact in an AI-driven retail world. Zihan Lyu August 02, 2025 Hi there, Le...
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View articleWhat’s Driving Retail’s Next Chapter at eTail Boston 2025 Zihan Lyu July 26, 2025 Hi there, Retail is heading into eTail Boston with a clear mand...
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View articlePLUS: How CeraVe built a $2B brand by blending education and entertainment Read More...
View articleWhat to expect, what’s changed, and what’s coming to the stage this August in Boston. Zihan Lyu July 18, 2025 Hi there, eTail Boston is where&hel...
View articleAdidas is charging ahead with an aggressive growth play, dramatically increasing its marketing investments and reshaping its sales channels to go dire...
View articlePLUS: GaryVee shares the 2025 organic content strategy that actually works Read More...
View articleVuori, the California-based activewear upstart, is celebrating its 10th anniversary this year – and marking the occasion with bold moves in leadership...
View articleHere’s what mattered and what marketers will carry forward. Zihan Lyu July 06, 2025 Welcome to Unofficially MAD//Fest — the official media-partner ne...
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View articleWhat it really takes to drive marketing transformation Zihan Lyu July 04, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newslet...
View articleWhat we saw at MAD//Fest London Zihan Lyu July 03, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newsletter bringing you speake...
View articleInside the key takeaways at MAD//Fest Day 1 Zihan Lyu July 02, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newsletter bringin...
View articleAt MAD//Fest, Duolingo’s Rebeca Ricoy revealed how the world’s sassiest owl wins hearts and downloads without paid media. Zihan Lyu July 02, 2025 Duo...
View articleAt MAD//Fest, marketing leaders from Unilever, Samsung, and Subway shared what it really takes to lead transformation. Hint: it’s not a new strategy d...
View articleJessica Myers took the MAD//Fest stage to show how The Very Group went from good to Very good. Zihan Lyu July 01, 2025 At a time when consumer attent...
View articleAt MADFest London, Rory Sutherland joined Klaviyo’s Robin Marchant to challenge modern marketing logic arguing that brands grow not by being efficient...
View articleAt MADFest London, James Thompson shared how retail brands are pushing for creative scale without sacrificing quality and why true collaboration betwe...
View articleAt MADFest London, RTB House's Adam Vickers shares how client expectations around measurement are shifting and why partnerships now matter as much...
View articleHere’s what’s shaping Day 1 — plus your essential checklist before you hit the floor. Zihan Lyu July 01, 2025 Welcome to Unofficially MAD//Fest — the...
View articleNike’s FY25 numbers came in as expected—and they weren’t pretty. A 14% direct revenue drop in Q4, gross margins down 440 basis points, and the company...
View articleFrom TUMI’s $600 backpack outperforming Amazon Basics to Walmart Marketplace’s shift into premium audiences, and BCG’s blueprint for commerce media be...
View articleIn this exclusive CommerceNext interview, co-founder Melissa Campanelli shares how the community she helped build is reshaping leadership, acceleratin...
View articleWhen ten blue links disappear and GenAI writes the answer, where does your brand go? In this punchy keynote, Avinash Kaushik maps the path forward: AI...
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