We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
View article2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...
View articleWe're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...
View articleMarketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...
View articleResearching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...
View articleCollaboration tools can improve efficiency whilst transforming the culture and communication of your business. With the market expected to reach $8.4 ...
View articleOver the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...
View articleIn part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...
View articleIn a four-part guest series, Jeremy Epstein, VP of Marketing at Sprinklr-turned-CEO of Never Stop Marketing, takes us on an epic journey to bring you ...
View articleThe term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythi...
View articleAdvancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...
View articleMobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...
View articleThe high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...
View articleVR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleThose of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. W...
View articleThe marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...
View articleIn an exclusive guest post for ClickZ, Stuart Last, COO at audioBoom, explains who is listening to podcasts, what they are buying, and how brands can ...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
View articleIn the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...
View articleIn this episode, Tim Flagg joins Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and asks, does advert...
View articleThe popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and h...
View articleCNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleWhen used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleThe last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...
View articleA class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...
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