This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...
View article'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a l...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleNative advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
View articleThe success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleDigital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...
View articleRegardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. R...
View articleThough marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...
View articleAdblockers are a growing phenomenon on the web. But what are consumers trying to say, and how can marketers still get their message heard? Read More...
View articleAlthough technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...
View articleThe APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...
View articleDisplay is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...
View articleAdvertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...
View articleRegardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...
View articleIt's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...
View articleWith Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleIn spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...
View articleSocial media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...
View articleAd blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...
View articleSocial media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...
View articleThe explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...
View articleIt's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleDTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...
View articleGone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...
View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View articleSkip to past winners:2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2013 Digital Hall of Fame Sam Decker, Co-founder and CEO, Ma...
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