Multimedia software publisher teams up with widget distributor to better track widgets for advertisers. Read More...
View articleAdvertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans? ...
View articleIndividual markets like Russia, Poland, and Latvia are at varying levels of maturity, but some think they must work together to mirror Western Europea...
View articleE-mail is cost-effective and can return great results, but it takes some investment in time, money, and resources to get there. Five tips. Read More...
View articleSmall-to-medium U.S. businesses will spend nearly 70 percent of their interactive ad budgets on paid search and video by 2013 according to a new Borre...
View articleFour options for collecting conversion data to help optimize paid search campaigns. Read More...
View articleFacebook is helping corporations build awareness, provide enhanced customer service, and engage both employees and customers in the online experience....
View articleWhat every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Read More...
View articleAre you aligning your business' priorities, budget, staff, and strategic thinking with the behavior and preferences of their customers? Here are three...
View articleRazorfish promotes William Flaiz; Organic hires three executives, Ringleader Digital partners with EyeWonder. Read More...
View articleThree innovations hold promise for online advertising's recovery. Read More...
View articleA look at common tracking issues and how to address them. First in a two-part series. Read More...
View articleMarketers can benefit from evaluating whether these additional data fields in their conversion data might be useful for building both better models an...
View articleSome advertisers skipped the live television broadcast, selecting placements that cashed in on the post-Oscar excitement online. Read More...
View articleSource: IAB Scott Howe managed to make the current crisis of falling ad prices funny today in his speech before 400 or so publishers at the IAB's annu...
View articleApproaches to drive community participation and metrics to monitor the community's vitality. Read More...
View articleKohl's and the International Olympic Committee are among the brands using the site's question-based ad offerings. Read More...
View articleGrowth could hinge on whether marketers with large offline and premium display budgets start to measure search more holistically. Read More...
View articleA "social TV player," offered by video site Hulu.com and SplashCast, stands to redefine social network advertising and the way marketers perceive it. ...
View articleBrand content distribution strategies have become more sophisticated. Know your options. Read More...
View articleHow to incorporate video into your communications strategy, plus seven metrics to monitor to ensure you stay on track. Read More...
View articleWhy marketers should take time to classify their keywords into buckets along the continuum from brand to generic. Read More...
View articleThe responsibility for creating standards in video advertising is fragmenting Read More...
View articleCompany remains committed to social network; sees MySpace Music and Video as offering opportunities to increase paid content and sponsorship revenue. ...
View articleAOL's ad revenues dropped 18 percent in Q4 as the 2008 spending slowdown hit the company hard. Read More...
View articleHow testing and targeting online marketing campaigns can drive better results. First in a two-part series. Read More...
View articleBy ensuring that search and e-mail activities are well timed and coordinated, online marketers can more efficiently acquire and retain customers. Read...
View article