Pickup in PC Shipments Expected

First quarter sees slight increase while stronger growth expected for second half.

There are signs that worldwide demand for personal computers will accelerate during the second half of 2003.

Global personal computer shipments are expected to reach 33.2 million units for the first quarter of 2003, a 4.8 percent increase over the first quarter of 2002, according to Dataquest, a unit of Gartner Inc.

But Dataquest expects an increase in demand during the second half of 2003, stating that it expects PC shipments to reach 138.7 million units, or a 7.9 percent increase over shipments for 2002.

While Dataquest admits the pace of economic recovery and the possibility of war with Iraq, could impact the level of PC demand, both by consumers and corporate customers.

Dataquest PC analysts say there are few compelling reasons for customers to upgrade to a new computer. For that reason, price is the main driver for PC purchases, as most existing computers have sufficient processing and memory power to conduct the most popular PC applications: email, Web surfing and word processing.

The Dataquest PC shipment report said that many corporate customers are deferring PC purchases, as a result of layoffs that have allowed them to rotate used PCs to new employees. The report went on to say that instead of buying new machines, many IT departments are replacing components and refurbishing existing PCs.

But Dataquest does say there are signs that many corporate customers may be entering a new PC replacement cycle. Many companies made changes in the run up to the year 2000, now those machines are getting old. Dataquest says it expects “strong growth in the U.S. large accounts in the fourth quarter of 2002 may indicate a beginning of PC replacement cycle,” according to a company press release.

In a separate Dataquest study released in early February 2003, the company said Asia-Pacific shipments grew by 9 percent in 2002. The report said that PC shipments in the Asia-Pacific region reached 21.7 million units in 2002, an 8.6 percent increase over 2001. Growth for the worldwide PC market in 2002 was only 3 percent.

Asia/Pacific PC Vendor Unit Shipment Estimates for 2002 (Units)
Company 2002 Shipments 2002 Market Share (%) 2001 Shipments 2001 Market Share (%) Growth (%)
Legend 2,463,733 11.4 2,300,759 11.5 7.1
Hewlett-Packard 2,252,279 10.4 2,187,299 11.0 3.0
IBM 1,546,624 7.1 1,458,011 7.3 6.1
Dell 1,225,365 5.7 996,147 5.0 23.0
Samsung Electronics 1,211,024 5.6 1,221,300 6.1 -0.8
Others 12,965,729 59.8 11,778,012 59.1 10.1
Total 21,664,754 100.0 19,941,528 100.0 8.6
Note: Hewlett-Packard and Compaq are reported as one company.
Source: Nielsen//NetRatings

 

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource