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View articleThe costs of good analytics or optimization technologies are not just in the technology but in the processes and people around the technology. Read Mo...
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View articleImplementing Web analytics into an organization is the beginning of a journey, not a one-time event. Read More...
View articleIf you understand the source of the issues surrounding survey-based data and interpret the data wisely, you can get real value from this customer insi...
View articleWhen running voice-of-customer surveys, marketers should be aware of these potential biases in survey results. Read More...
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View articleAt the eMetrics conference, analytics experts examined how to get better insights from an increasing amount of data. Read More...
View articleLooking at online market trends in isolation can be useful, but it's much more useful to have some context. Here are some sources for gaining better i...
View articleIdentifying qualified Web analytics specialists is a challenging process, but that could change soon. Read More...
View articleYour Web analytics reports may be pumping out insights that are not exactly what they seem. Here are some factors to consider before acting on that in...
View articleOnce you've decided what to segment, how do you actually create the segments? A look at the pros and cons of two approaches. Third in a series. Read M...
View articleUnderstand which of these problems you are you are trying to solve. Second in a series. Read More...
View articleThree different approaches to segmenting your online audience. First in a series. Read More...
View articleInvesting in tools to better understand your customers is only the first step. Read More...
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