'Tony the traitor' locked up by Paddy Power in another World Cup stunt
Acquisition

'Tony the traitor' locked up by Paddy Power in another World Cup stunt

12y Huw Jenkins

'Tony the traitor' locked up by Paddy Power in ano...

A traffic-stopping giant octopus, a pruned Amazon rainforest and now a caged ‘traitor’ – British betting agencies continue their conversation-inducing...

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Google marks start of World Cup with animated doodle
Acquisition

Google marks start of World Cup with animated doodle

12y Leighann Morris

Google marks start of World Cup with animated dood...

World Cup digital marketing updates, starting with day one! To celebrate the launch, Google have customised their search engine home page. Read More...

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Bic sexes up brand with globally crowdsourced digital font
Acquisition

Bic sexes up brand with globally crowdsourced digital font

12y Huw Jenkins

Bic sexes up brand with globally crowdsourced digi...

In a sophisticated digital "experiment", the pen manufacturer is calling upon the global community to help contribute to a “universal typeface". Read ...

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Nike extends marketing success with stunning World Cup animation
Acquisition

Nike extends marketing success with stunning World Cup animation

12y Huw Jenkins

Nike extends marketing success with stunning World...

The film called “The Last Game” depicts Ronaldo Fenomeno and the 'original players' risking everything to prove that risk defeats all in the beautiful...

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#DontWait Coors Light social campaign offers adventurous trips to consumers
Acquisition

#DontWait Coors Light social campaign offers adventurous trips to consumers...

12y Leighann Morris

#DontWait Coors Light social campaign offers adven...

Molson-Coors owned beer brand Coors Light has launched a multi-channel #DontWait campaign which offers consumers the chance to bid for a range of "adv...

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TfL "Kill Your Speed" campaign goes cross-screen on targeted Xbox 360 mobile event
Acquisition

TfL "Kill Your Speed" campaign goes cross-screen on targeted Xbox 360 mobil...

12y Huw Jenkins

TfL "Kill Your Speed" campaign goes cross-screen o...

As part of the new road safety advertising campaign from Transport for London (TfL), “Kill Your Speed Not Your Mates”, Microsoft Advertising has annou...

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Cadbury turns Waterloo station into interactive digital experience
Acquisition

Cadbury turns Waterloo station into interactive digital experience

12y Huw Jenkins

Cadbury turns Waterloo station into interactive di...

What would you do to win a bar of chocolate on your commute? Shamelessly wave your hands and legs around according to Cadbury's #FreeTheJoy campaign. ...

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Octopus brings Oxford Street to standstill and sets Twitter ablaze in Betfair PR stunt
Acquisition

Octopus brings Oxford Street to standstill and sets Twitter ablaze in Betfa...

12y Huw Jenkins

Octopus brings Oxford Street to standstill and set...

Cue the cyclical London rush-hour crush, add a giant Octopus atop a broken down truck on one of the busiest stretches of tarmac in the country - watch...

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Weight Watchers cafe offers free food for social shares
Acquisition

Weight Watchers cafe offers free food for social shares

12y Leighann Morris

Weight Watchers cafe offers free food for social s...

The Feel Good Café in Hoxton Square, East London, aims to champion "choice, flavour and real food" and is offering all foods free of charge in exchang...

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Robotic impressions: Bots view Mercedes-Benz online campaign more than humans
Acquisition

Robotic impressions: Bots view Mercedes-Benz online campaign more than huma...

12y Huw Jenkins

Robotic impressions: Bots view Mercedes-Benz onlin...

Telemetry found that 57% of 365,000 ad impressions brokered by Rocket Fuel were ‘viewed’ by automated computer programmes over the space of three week...

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McDonalds celebrate World Cup with chip box augmented reality pitch
Acquisition

McDonalds celebrate World Cup with chip box augmented reality pitch

12y Huw Jenkins

McDonalds celebrate World Cup with chip box augmen...

McDonalds is launching a global World Cup digital campaign involving smartphones and its infamous fry boxes in a brand first. Read More...

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YouTube users unveil new Nissan model in interactive stunt
Acquisition

YouTube users unveil new Nissan model in interactive stunt

12y Huw Jenkins

YouTube users unveil new Nissan model in interacti...

Nissan has raised the curtain on its the new Nissan Pulsar model - calling on the applause of the YouTube audience to help unveil the interactive onli...

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Sainsbury's slave: Definitely not OK, says Twitter
Acquisition

Sainsbury's slave: Definitely not OK, says Twitter

12y Leighann Morris

Sainsbury's slave: Definitely not OK, says Twitter

An Oxford branch of Sainsbury's have found themselves in hot water after pushing the ragged clothes of 12 Years A Slave as a selling point, in conjunc...

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Foot prints: Adidas app to print favourite Instagram pic on trainers
Acquisition

Foot prints: Adidas app to print favourite Instagram pic on trainers

12y Huw Jenkins

Foot prints: Adidas app to print favourite Instagr...

Set for release in August, the sports brand ‘Adidas Photo Print’ app will be used to print images from Instagram onto the ZX Flux trainer - tapping in...

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Parklife festival team send misspelt marketing texts from 'mum'
Acquisition

Parklife festival team send misspelt marketing texts from 'mum'

12y Leighann Morris

Parklife festival team send misspelt marketing tex...

After sending promotional texts that falsely appeared to be from recipients' mothers, the organisers have since issued a formal apology to anyone that...

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Malibu launches #BestSummerEver
Acquisition

Malibu launches #BestSummerEver

12y Leighann Morris

Malibu launches #BestSummerEver

As part of the #BestSummerEver digital campaign, Malibu will ask consumers to come up with a list of 100 summer experiences, which will be undertaken ...

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#CokeDrones deliver cans of happiness to Singapore's sky scrapper migrants
Acquisition

#CokeDrones deliver cans of happiness to Singapore's sky scrapper migrants ...

12y Huw Jenkins

#CokeDrones deliver cans of happiness to Singapore...

In March, Coca-Cola Singapore and the Singapore Kindness Movement devised a way to recognise the workers' efforts with small red cylinders of apprecia...

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8 controversial campaigns - for controversy's sake?
Acquisition

8 controversial campaigns - for controversy's sake?

12y Huw Jenkins

8 controversial campaigns - for controversy's sake...

Brands are well known for constructing controversy around new campaigns to spark conversation - however is controversy for controversy's sake a winnin...

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150 years of John Lewis celebrated in new ad
Acquisition

150 years of John Lewis celebrated in new ad

12y Huw Jenkins

150 years of John Lewis celebrated in new ad

The nostalgic piece is titled 'Never Standing Still’ - looking back on the store's lifespan alongside an ever-evolving British society. Read More...

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Marks & Spencer launches interactive ad display
Acquisition

Marks & Spencer launches interactive ad display

12y Huw Jenkins

Marks & Spencer launches interactive ad displa...

Marks & Spencer, one of Britain's most adored department stores, has launched an interactive display at its flagship Marble Arch store in a bid to...

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Burberry embraces WeChat for "immersive" social event
Acquisition

Burberry embraces WeChat for "immersive" social event

12y Huw Jenkins

Burberry embraces WeChat for "immersive" social ev...

Burberry has once again displayed its digital direction, collaborating with the mobile messaging service 'WeChat' to celebrate the opening of its new ...

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Ronald McDonald promoted to front brand's social media
Acquisition

Ronald McDonald promoted to front brand's social media

12y Huw Jenkins

Ronald McDonald promoted to front brand's social m...

McDonald’s infamous clown has been given a makeover and a promotion, and will now front the brand's new social media campaign of goodwill. Read More...

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Would you crowd source your wedding?
Acquisition

Would you crowd source your wedding?

12y Leighann Morris

Would you crowd source your wedding?

Did you spend your childhood dreaming about your wedding, drawing out every meticulous detail of your dress whilst thinking longingly about your futur...

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Will you be my prom date, Netflix?
Acquisition

Will you be my prom date, Netflix?

12y Huw Jenkins

Will you be my prom date, Netflix?

Popular television and film (which must always be trusted) tells us that prom night could be the beginning of a short but socially progressive campaig...

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Gatwick airport gets arty for our new favourite campaign: #xraycollection
Acquisition

Gatwick airport gets arty for our new favourite campaign: #xraycollection

12y Leighann Morris

Gatwick airport gets arty for our new favourite ca...

New campaign uses x-ray scanners at Gatwick airport in a creative way to engage social media users Read More...

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Cara Delevingne flaunts new YSL lippy with smouldering Instagram videos
Acquisition

Cara Delevingne flaunts new YSL lippy with smouldering Instagram videos

12y Huw Jenkins

Cara Delevingne flaunts new YSL lippy with smoulde...

Cara Delevingne, the world's most socially active model, has released snippets of the new YvesSaintLaurent lipstick ad through her Instagram account t...

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Hairy Controversy: Veet pulls ad after backlash of complaints
Acquisition

Hairy Controversy: Veet pulls ad after backlash of complaints

12y Leighann Morris

Hairy Controversy: Veet pulls ad after backlash of...

Feminists everywhere rejoice as Veet pulls controversial "sexist" ad which depicted a hairy man being magically transformed into a hairless babe - tha...

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