Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...
View articleThe advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...
View articleChris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read More...
View articleThe Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...
View articleRayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...
View articleWe unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...
View articleAs advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleDavid Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accu...
View articleCOVID-19 forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engag...
View articleDavid Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...
View articleBoris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...
View articleHugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...
View articleInflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...
View articleDan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...
View articleRobert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read More...
View articleRoey Franco, VP of Innovation at Xaxis, shows how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post...
View articleGen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...
View articleCallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...
View articleInteractive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...
View articleMinfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...
View articleHow has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...
View articleHighlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...
View articleOn our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...
View articleSay goodbye to low conversions, poor engagement and below average retention. Read More...
View articleWebinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...
View articleTop three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...
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