Mobile Payment Growth Comes Slower Than Expected
Media

Mobile Payment Growth Comes Slower Than Expected

15y Douglas Quenqua

Mobile Payment Growth Comes Slower Than Expected

Growth hits stumbling blocks in developing and developed markets. Read More...

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What's New in Consumer Lifestyle Publications
Media

What's New in Consumer Lifestyle Publications

15y Tessa Wegert

What's New in Consumer Lifestyle Publications

A look at new publications specializing in different aspects of consumer lifecycle content and what makes them worthy of your brand. Part one in a two...

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Building a Sustainable Mobile App
Asia

Building a Sustainable Mobile App

15y Darren Yan

Building a Sustainable Mobile App

Tactics to promote user frequency and measuring success for your mobile app. Part two in a two-part series. Read More...

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How to Build the Sustainable Mobile App
Asia

How to Build the Sustainable Mobile App

15y Darren Yan

How to Build the Sustainable Mobile App

How do brand owners ensure its sustainability in a crowded app market? Consider these three factors. Part one in a two-part series. Read More...

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Yahoo's Sales Staff Exodus Hits Display Ad Business
Display Advertising

Yahoo's Sales Staff Exodus Hits Display Ad Business

15y Jack Marshall

Yahoo's Sales Staff Exodus Hits Display Ad Busines...

Yahoo blamed a dip in revenues and display on sales staff upheaval and inexperience. Read More...

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U.S. Online Video Views Reach Record High in June
Data insights

U.S. Online Video Views Reach Record High in June

15y Jack Marshall

U.S. Online Video Views Reach Record High in June

Users' hunger for video content continues to grow. Read More...

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Brand Campaigns on Facebook Up 104 Percent
Display Advertising

Brand Campaigns on Facebook Up 104 Percent

15y Christopher Heine

Brand Campaigns on Facebook Up 104 Percent

Retailers boost efforts, get 36 percent of total impressions. Read More...

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Firm Powering Facebook Credits Launches Ad Business
Display Advertising

Firm Powering Facebook Credits Launches Ad Business

15y Jack Marshall

Firm Powering Facebook Credits Launches Ad Busines...

Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit. Read More...

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Confessions of an Angry Birds Addict
Asia

Confessions of an Angry Birds Addict

15y Mandeep Grover

Confessions of an Angry Birds Addict

Four lessons digital marketers can learn from this blockbuster game. Read More...

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Smartphone Web Ads Still a Priority for Mobile Marketers
Data insights

Smartphone Web Ads Still a Priority for Mobile Marketers

15y Jack Marshall

Smartphone Web Ads Still a Priority for Mobile Mar...

Ad buyers are less concerned with rich media ads and tablet devices. Read More...

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WPP Looking to Buy Rockfish Interactive
Media

WPP Looking to Buy Rockfish Interactive

15y Christopher Heine

WPP Looking to Buy Rockfish Interactive

Holding companies continue to zero in on digital shops. Read More...

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Sony Helps Students Hunt Great Lake Shipwrecks
Media

Sony Helps Students Hunt Great Lake Shipwrecks

15y Zachary Rodgers

Sony Helps Students Hunt Great Lake Shipwrecks

Branded content plumbs depths, with help from 180LA and the NOAA. Read More...

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Confessions of a Push Notification Convert
Media

Confessions of a Push Notification Convert

15y Melinda Krueger

Confessions of a Push Notification Convert

Eight advantages of push notifications and why they are a must-consider for mobile marketers. Read More...

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Shaking Up the Future of Digital Marketing
Display Advertising

Shaking Up the Future of Digital Marketing

15y Nicolle Pangis

Shaking Up the Future of Digital Marketing

A look at usability and the continuing role of the media and technology companies in the marketplace. Read More...

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Where Are Your Target Consumers?
Asia

Where Are Your Target Consumers?

15y James Wu

Where Are Your Target Consumers?

Three reasons why precision marketing fails to take a leading role in China. Read More...

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Google Reports Accelerated Revenue Growth in Q2
Display Advertising

Google Reports Accelerated Revenue Growth in Q2

15y Kate Kaye

Google Reports Accelerated Revenue Growth in Q2

Company today reported a 32 percent rise in revenues during Q2 2011. Read More...

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Beware the Native
Media

Beware the Native

15y Andrew Solmssen

Beware the Native

A dose of reality for the world of multi-platform, transmedia marketing. Read More...

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How MyLikes Is Influencing Digital Marketing
Media

How MyLikes Is Influencing Digital Marketing

15y Tessa Wegert

How MyLikes Is Influencing Digital Marketing

Are consumers growing so blind to advertising that their campaigns are no longer relevant? One company is trying to answer that fundamental question. ...

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Apple Struggles to Gain Traction with iAd
Media

Apple Struggles to Gain Traction with iAd

15y Jack Marshall

Apple Struggles to Gain Traction with iAd

Company further lowers minimum spend to attract more advertisers. Read More...

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Foursquare Eyes Retail Chains with Merchant API
Media

Foursquare Eyes Retail Chains with Merchant API

15y Christopher Heine

Foursquare Eyes Retail Chains with Merchant API

Geo-social company lets brands use technologies of their choosing on the backeend. Read More...

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Almondnet Spins Off Data Company
Media

Almondnet Spins Off Data Company

15y Jack Marshall

Almondnet Spins Off Data Company

Datonics will sell behavioral data to DSPs and networks. Read More...

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Kenny Powers and K-Swiss: Tag, You're F*cking It
Media

Kenny Powers and K-Swiss: Tag, You're F*cking It

15y Christopher Heine

Kenny Powers and K-Swiss: Tag, You're F*cking It

Scannable codes appearing at 500 Foot Lockers. Read More...

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Managing Your Brand Reputation
Media

Managing Your Brand Reputation

15y Jessica Richards

Managing Your Brand Reputation

It's imperative that companies put guidelines in place that speak to the right voice and approach to updating, responding, and maintaining positive br...

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Quality Is in the Eye of the Beholder
Display Advertising

Quality Is in the Eye of the Beholder

15y Edward Montes

Quality Is in the Eye of the Beholder

If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Read More...

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Mobile Targeting Firm Ringleader Digital Vanishes
Media

Mobile Targeting Firm Ringleader Digital Vanishes

15y Jack Marshall

Mobile Targeting Firm Ringleader Digital Vanishes

Company may have ceased operations. Read More...

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A Tale of Three Platforms
Media

A Tale of Three Platforms

15y Jeanniey Mullen

A Tale of Three Platforms

Three key types of optimizations and realizations to create marketing programs that cater to the experience from which the content is being digested. ...

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Marketing Strategies for Reaching Consumers Using Tablets
Media

Marketing Strategies for Reaching Consumers Using Tablets

15y Steve Eisenberg

Marketing Strategies for Reaching Consumers Using ...

Sizing up the iConomy's challenges and opportunities. Read More...

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