Reframing Digital Metrics to Increase Confidence as a Brand Building Medium
Analytics

Reframing Digital Metrics to Increase Confidence as a Brand Building Medium

15y Kate Clough

Reframing Digital Metrics to Increase Confidence a...

Digital media can have a significant and efficient impact to brand building; consider these metrics for better indicators of success. Read More...

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Mobile Ads for 'Last Lions' Film Deliver Roaring Results
Marketing

Mobile Ads for 'Last Lions' Film Deliver Roaring Results

15y Susan Kuchinskas

Mobile Ads for 'Last Lions' Film Deliver Roaring R...

National Geographic uses smartphones to connect with "generation extinction." Read More...

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A Holiday Campaign That Serves the Public Well
Media

A Holiday Campaign That Serves the Public Well

15y Tessa Wegert

A Holiday Campaign That Serves the Public Well

Whether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure. Read More...

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DAA Behavioral Icon Risks Irrelevance
Data insights

DAA Behavioral Icon Risks Irrelevance

15y Jack Marshall

DAA Behavioral Icon Risks Irrelevance

Icon is appearing in non-behaviorally targeted ads. Read More...

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Dealised Targets Media and Retail With Group-Buying Platform in Asia
Asia

Dealised Targets Media and Retail With Group-Buying Platform in Asia

15y Adaline Lau

Dealised Targets Media and Retail With Group-Buyin...

Startup looks to differentiate itself from Groupon and Living Social in daily deals and e-commerce. Read More...

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China's Mobile Market Primer for Marketers, Q2 2011
Asia

China's Mobile Market Primer for Marketers, Q2 2011

15y Alvin Wang Graylin

China's Mobile Market Primer for Marketers, Q2 201...

Overview of mobile usage and adoption in China and what it means for marketers. Read More...

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Local Jersey Pols Embrace Digital Campaigning
Marketing

Local Jersey Pols Embrace Digital Campaigning

15y Kate Kaye

Local Jersey Pols Embrace Digital Campaigning

Politicians in Jersey City and South Orange embrace mobile data tools, social media, and video. Read More...

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GroupM: Digital's 2011 Ad Spend Share Larger than Predicted
Media

GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

15y Jack Marshall

GroupM: Digital's 2011 Ad Spend Share Larger than ...

Online expected to attract 17 percent of global ad spend this year. Read More...

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Buying and Placing Online Display Ads
Media

Buying and Placing Online Display Ads

15y Hollis Thomases

Buying and Placing Online Display Ads

Forty-seven ways to buy and place display advertising by other medium and the types of display ad formats. Part two in a two-part series. Read More...

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Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

15y Jack Marshall

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

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4 Questions for Agency Success
Media

4 Questions for Agency Success

15y Harry Gold

4 Questions for Agency Success

Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Read More...

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For Those About to Pop, Pringles Provides an App
Media

For Those About to Pop, Pringles Provides an App

15y Douglas Quenqua

For Those About to Pop, Pringles Provides an App

CP+B launches latest in a long line of air guitar apps. Read More...

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Germany Leads European Online Video Viewing
Data insights

Germany Leads European Online Video Viewing

15y Jack Marshall

Germany Leads European Online Video Viewing

Beats other major EU markets in terms of audience scale and volume of content consumed. Read More...

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Ad Insights From Zynga's IPO Filing
Display Advertising

Ad Insights From Zynga's IPO Filing

15y Zachary Rodgers

Ad Insights From Zynga's IPO Filing

A relatively small player in digital ads - for now. Read More...

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The Week in Ads: Cheetos, Ray Ban, Klondike [Gallery]
Display Advertising

The Week in Ads: Cheetos, Ray Ban, Klondike [Gallery]

15y Jack Marshall

The Week in Ads: Cheetos, Ray Ban, Klondike [Galle...

A look at some creative display ads from around the web this week. Read More...

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Samsung Offers Smartphone to Apple Users
Media

Samsung Offers Smartphone to Apple Users

15y Christopher Heine

Samsung Offers Smartphone to Apple Users

IPad-only campaign runs through July. Read More

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MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets
Media

MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets

15y Jack Marshall

MySpace + Specific Media: Higher Stakes for 'Enhan...

More ad networks are buying or creating media. Read More...

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Continued Evolution of Mobile Web
Media

Continued Evolution of Mobile Web

15y Jason Dempsey

Continued Evolution of Mobile Web

The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Read More...

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Where Content and Ads Come Together
Display Advertising

Where Content and Ads Come Together

15y Rob Beeler

Where Content and Ads Come Together

Dynamic ad slots, customized user pages, dropping ad calls...just some of the ways content management and ad management can work more closely together...

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SapientNitro's Changes Evident in Work for Ram Trucks
Automotive

SapientNitro's Changes Evident in Work for Ram Trucks

15y Susan Kuchinskas

SapientNitro's Changes Evident in Work for Ram Tru...

Texans talk trucks in documentary-style videos. Read More...

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How Mobile Is Getting More Social
Media

How Mobile Is Getting More Social

15y Rob Weber

How Mobile Is Getting More Social

A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Read More...

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Crunching Data to Create Custom Audiences
Media

Crunching Data to Create Custom Audiences

15y Tessa Wegert

Crunching Data to Create Custom Audiences

Are you putting your ads in front of the right audience? Read More...

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Google Rolls out +1 Buttons in Ads
Data insights

Google Rolls out +1 Buttons in Ads

15y Jack Marshall

Google Rolls out +1 Buttons in Ads

Hopes tool will boost quality of AdWords traffic. Read More...

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Ad Network Specific Media Buys MySpace
Display Advertising

Ad Network Specific Media Buys MySpace

15y Zachary Rodgers

Ad Network Specific Media Buys MySpace

Top-10 ad network is proud owner of fallen social kingpin. Read More...

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What Mobile Deal Apps Mean to Merchants – Tracking
Media

What Mobile Deal Apps Mean to Merchants – Tracking

15y Christopher Heine

What Mobile Deal Apps Mean to Merchants – Tracking

Restaurants and shops will soon have better ROI data. Read More...

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Forget Media Planning, Embrace Content Planning
Asia

Forget Media Planning, Embrace Content Planning

15y RP Singh

Forget Media Planning, Embrace Content Planning

Content can be created, bought, and borrowed; here's how. Read More...

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Greenpeace Targets VW With Mini-Vader Ad Spoof
Media

Greenpeace Targets VW With Mini-Vader Ad Spoof

15y Jack Marshall

Greenpeace Targets VW With Mini-Vader Ad Spoof

Turns hit Super Bowl campaign against the auto maker. Read More...

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