close

Strategy

Innovation

Insights

Stats & Tools

    Sort
    Six Flags Runs Mobile Campaign for Ask.com
    Media

    Six Flags Runs Mobile Campaign for Ask.com

    15y Christopher Heine

    Six Flags Runs Mobile Campaign for Ask.com

    2010 test leads to summer-long effort. Read More

    View article
    Universal Language? Tiffany Has an App for That
    Media

    Universal Language? Tiffany Has an App for That

    15y Lisa Lacy

    Universal Language? Tiffany Has an App for That

    Videos, interactive mapping, and a city guide for New York's besotted. Read More...

    View article
    Nike Turns to Facebook for Action Sports Push
    Marketing

    Nike Turns to Facebook for Action Sports Push

    15y Jack Marshall

    Nike Turns to Facebook for Action Sports Push

    Aims to reach extreme sports fans on social platforms. Read More...

    View article
    Social Sharing - Moving Beyond the 'Like' Button
    Media

    Social Sharing - Moving Beyond the 'Like' Button

    15y Jason Dempsey

    Social Sharing - Moving Beyond the 'Like' Button

    A look at new location-based services and apps that reward and help people. Read More...

    View article
    Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI
    Media

    Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI

    15y Jack Marshall

    Mobile News: RTB Boosts Ad Performance, Marketers ...

    Also, mobile ads turned more social in April. Read More...

    View article
    Dentsu Doubles U.K. Presence With Steak Buy
    Display Advertising

    Dentsu Doubles U.K. Presence With Steak Buy

    15y Jack Marshall

    Dentsu Doubles U.K. Presence With Steak Buy

    Agency explores further global opportunities. Read More...

    View article
    How Being Innovative Really Pays Off in Mobile Advertising
    Media

    How Being Innovative Really Pays Off in Mobile Advertising

    15y Rob Weber

    How Being Innovative Really Pays Off in Mobile Adv...

    Four ways you can take advantage of the shift in mobile marketing. Read More...

    View article
    Tracking Mouse Movements Instead of Clicks
    Media

    Tracking Mouse Movements Instead of Clicks

    15y Tessa Wegert

    Tracking Mouse Movements Instead of Clicks

    A start up says it's found a better way to measure interaction with display ads. Here's how it works. Read More...

    View article
    Fuel Efficiency Campaign Targets Policy Makers
    Marketing

    Fuel Efficiency Campaign Targets Policy Makers

    15y Kate Kaye

    Fuel Efficiency Campaign Targets Policy Makers

    Buying web ads direct is still key on Capitol Hill. Read More...

    View article
    A Year After Hearst Buy, ICrossing Opens Branded Content Arm
    Media

    A Year After Hearst Buy, ICrossing Opens Branded Content Arm

    15y Douglas Quenqua

    A Year After Hearst Buy, ICrossing Opens Branded C...

    Unit will focus on real-time execution across the social graph. Read More...

    View article
    Google Wallet: Has the Payment Revolution Finally Arrived?
    Media

    Google Wallet: Has the Payment Revolution Finally Arrived?

    15y David Hewitt

    Google Wallet: Has the Payment Revolution Finally ...

    Following the recent Google Deals launch, mobile couponing may be the first step to wallet adoption for many consumers. Read More...

    View article
    Twitter Buys Keyword Bidding Platform AdGrok
    Media

    Twitter Buys Keyword Bidding Platform AdGrok

    15y Christopher Heine

    Twitter Buys Keyword Bidding Platform AdGrok

    May bolster ad targeting on micro-blogging site. Read More...

    View article
    Niche Media Planning: Ad-Supported Mobile Games
    Media

    Niche Media Planning: Ad-Supported Mobile Games

    15y Hollis Thomases

    Niche Media Planning: Ad-Supported Mobile Games

    Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

    View article
    Disintermediation and the App Economy
    Media

    Disintermediation and the App Economy

    15y Andrew Solmssen

    Disintermediation and the App Economy

    How the delivery of IP data through apps is changing how users access content. Read More...

    View article
    Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan
    Asia

    Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

    15y Andy Radovic

    Galapagos Goes Mainstream – A Perspective on Mobil...

    With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Read More...

    View article
    The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]
    Display Advertising

    The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]

    15y Jack Marshall

    The Week in Ads: Jack Daniel's, JetBlue, Home Depo...

    A look at some creative display ads from around the web last week. Read More...

    View article
    History Channel Reenlists With Microsoft Xbox for Civil War Special
    Media

    History Channel Reenlists With Microsoft Xbox for Civil War Special

    15y Kate Kaye

    History Channel Reenlists With Microsoft Xbox for ...

    Channel uses media platform to spur tune-ins for Memorial Day broadcast. Read More...

    View article
    3 Digital Publishing Secrets
    Media

    3 Digital Publishing Secrets

    15y Jeanniey Mullen

    3 Digital Publishing Secrets

    And five questions you should be aware of and able to comment on as your digital publishing efforts grow. Read More...

    View article
    Managing Disruption
    Display Advertising

    Managing Disruption

    15y Rob Beeler

    Managing Disruption

    Four ways to keep moving forward considering the mix of excitement and doom and gloom in the air for ad operations. Read More...

    View article
    The 2nd Wave of Location-Based Services
    Asia

    The 2nd Wave of Location-Based Services

    15y Guest

    The 2nd Wave of Location-Based Services

    A look at promising new services from Facebook and other companies. Read More...

    View article
    Google Wallet Takes the Paper Out of Groupon
    Media

    Google Wallet Takes the Paper Out of Groupon

    15y Christopher Heine

    Google Wallet Takes the Paper Out of Groupon

    App aims to revolutionize mobile offers and payments. Read More...

    View article
    Conservative Attack Group to Spend More Online in 2012
    Marketing

    Conservative Attack Group to Spend More Online in 2012

    15y Kate Kaye

    Conservative Attack Group to Spend More Online in ...

    Video-centric attack ads in NY race provides test bed for next election cycle. Read More...

    View article
    Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
    Media

    Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Unit...

    15y Jack Marshall

    Mobile News: Firefox Offers Do-Not-Track for Mobil...

    And, Millennial Media acquires mobile data firm. Read More...

    View article
    Brands and Sites Partner to Kick Off Summer
    Media

    Brands and Sites Partner to Kick Off Summer

    15y Tessa Wegert

    Brands and Sites Partner to Kick Off Summer

    What do nail polish, Oprah, and hot dads have in common? Read More...

    View article
    Powell's iPhone App Lifts Store Sales, Tesco Tests Its Own
    Media

    Powell's iPhone App Lifts Store Sales, Tesco Tests Its Own

    15y Christopher Heine

    Powell's iPhone App Lifts Store Sales, Tesco Tests...

    App helps patrons locate books in labyrinthine Portland, Oregon bookstore. Read More...

    View article
    U.K. Delays E.U. Cookie Law Enforcement
    Data insights

    U.K. Delays E.U. Cookie Law Enforcement

    15y Jack Marshall

    U.K. Delays E.U. Cookie Law Enforcement

    Regulators won't require consent for cookie placement until May 2012. Read More...

    View article
    IAB Australia Gives Nielsen Exclusive Measurement Contract
    Media

    IAB Australia Gives Nielsen Exclusive Measurement Contract

    15y Douglas Quenqua

    IAB Australia Gives Nielsen Exclusive Measurement ...

    Deal is a triumph of consistency over competition. Read More...

    View article
    1 … 102 103 104 105 106 … 228