IAB Teams With MMA on First Guidelines for Mobile Ad Metrics
Actionable Analysis

IAB Teams With MMA on First Guidelines for Mobile Ad Metrics

15y Douglas Quenqua

IAB Teams With MMA on First Guidelines for Mobile ...

A comment period lasts until December 10. Read More...

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Apple and Dentsu Hope iAd Is Big in Japan
Media

Apple and Dentsu Hope iAd Is Big in Japan

15y Jack Marshall

Apple and Dentsu Hope iAd Is Big in Japan

Companies partner to bring mobile advertising network to Japanese market. Read More...

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HoodieBuddies Video Effort Leverages Ad Nets, Betty White Tie-In
Data insights

HoodieBuddies Video Effort Leverages Ad Nets, Betty White Tie-In

15y Ken Liebeskind

HoodieBuddies Video Effort Leverages Ad Nets, Bett...

Ad buy gave way to social media campaign and a follow-up video starring the 88-year-old actress. Read More...

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How to Avoid Click Fraud in Mobile Marketing Campaigns
Asia

How to Avoid Click Fraud in Mobile Marketing Campaigns

15y Joshua Maa

How to Avoid Click Fraud in Mobile Marketing Campa...

Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...

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Facebook Rules Display in U.S. and U.K.
Display Advertising

Facebook Rules Display in U.S. and U.K.

15y Jack Marshall

Facebook Rules Display in U.S. and U.K.

Online display advertising market overview and top 10 online display ad publishers in the U.S. and U.K. Read More...

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Set Up Your New LinkedIn Company Page
Media

Set Up Your New LinkedIn Company Page

15y Harry Gold

Set Up Your New LinkedIn Company Page

With LinkedIn's new Company Pages, the social network will better serve businesses and individuals. Here's how. Read More...

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Consolidation in Video Ad Space as Tremor Media Buys ScanScout
Media

Consolidation in Video Ad Space as Tremor Media Buys ScanScout

15y Jack Marshall

Consolidation in Video Ad Space as Tremor Media Bu...

Merged entity will be second largest online video ad company in the U.S. behind Hulu, says comScore. Read More...

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What China's Booming Microblogs Mean for Marketers
Asia

What China's Booming Microblogs Mean for Marketers

15y James Wu

What China's Booming Microblogs Mean for Marketers

To begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...

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Google’s Android Makes Market Share Strides in Third Quarter
Media

Google’s Android Makes Market Share Strides in Third Quarter

15y Jack Marshall

Google’s Android Makes Market Share Strides in Thi...

Apple stands still as Google enjoys strong growth in Android handsets. Read More...

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Google Opens AdMob to a Torrent of AdSense Ads
Media

Google Opens AdMob to a Torrent of AdSense Ads

15y Jack Marshall

Google Opens AdMob to a Torrent of AdSense Ads

Move is Google's first integration with the mobile ad network it bought in May. Read More...

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Connecting With Holiday Shoppers – The Race Is On
Media

Connecting With Holiday Shoppers – The Race Is On

15y Tessa Wegert

Connecting With Holiday Shoppers – The Race Is On

Marketers should be looking for creative ways to improve interaction rates, and considering both Internet and mobile channels. Read More...

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What Is Mobile SEO?
Data insights

What Is Mobile SEO?

15y Michael Martin

What Is Mobile SEO?

Mobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile devices themselves....

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AOL Ad Revenue Still Down, Somewhat by Design
Display Advertising

AOL Ad Revenue Still Down, Somewhat by Design

15y Kate Kaye

AOL Ad Revenue Still Down, Somewhat by Design

Company feels effects of its inventory reduction strategy, sees lift in homepage premium ad sales. Read More...

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WinBuyer Launches All-Retail Ad Network
Display Advertising

WinBuyer Launches All-Retail Ad Network

15y Douglas Quenqua

WinBuyer Launches All-Retail Ad Network

Tel Aviv company aims to capitalize on trend toward ad monetization of retail sites. Read More...

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iPad Users More Receptive to Mobile Advertising
Data insights

iPad Users More Receptive to Mobile Advertising

15y Jack Marshall

iPad Users More Receptive to Mobile Advertising

Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...

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Advertising Through Deal Sites: Groupon and Beyond
Media

Advertising Through Deal Sites: Groupon and Beyond

15y Hollis Thomases

Advertising Through Deal Sites: Groupon and Beyond

Deal sites - from stalwarts and up-and-comers - that media planners may want to consider. Read More...

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Pay Content and Publishers: Not Your Same Old Arithmetic
Asia

Pay Content and Publishers: Not Your Same Old Arithmetic

15y Ross Settles

Pay Content and Publishers: Not Your Same Old Arit...

The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid ...

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Facebook Places Driving Scant Foot Traffic to Mall Retailers
Media

Facebook Places Driving Scant Foot Traffic to Mall Retailers

15y Christopher Heine

Facebook Places Driving Scant Foot Traffic to Mall...

Gap, Betsey Johnson, and other stores in an upscale California mall have tested the early-days platform, providing a virtual Facebook Places incubator...

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As Election Day Approaches, Political Video Ads Surge
Marketing

As Election Day Approaches, Political Video Ads Surge

15y Kate Kaye

As Election Day Approaches, Political Video Ads Su...

Campaigns use in-banner and in-stream video in a serious way, but some worry about a lack of geo-targeted inventory. Read More...

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Study: Online Cooks Seek Utility in Online Ads
Data insights

Study: Online Cooks Seek Utility in Online Ads

15y Lisa Lacy

Study: Online Cooks Seek Utility in Online Ads

Devoted chefs are most engaged by coupons, nutrition information, and other value-adds, says About.com. Read More...

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Does 'Really?' Resonate? Microsoft Brings Windows Phone 7 to Facebook
Data insights

Does 'Really?' Resonate? Microsoft Brings Windows Phone 7 to Facebook

15y Douglas Quenqua

Does 'Really?' Resonate? Microsoft Brings Windows ...

Contest asks people for their "Really?" stories. Read More...

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Mobile, Video Muscle Onto Ad Exchanges
Media

Mobile, Video Muscle Onto Ad Exchanges

15y Zachary Rodgers

Mobile, Video Muscle Onto Ad Exchanges

Here's a rundown of the most recent offerings. Read More...

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The Zombie Marketing Invasion
Media

The Zombie Marketing Invasion

15y Tessa Wegert

The Zombie Marketing Invasion

There's something about Halloween that compels brand marketers to break out of their comfort zone. Consider Sears. Read More...

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Carhartt Uses Web to Riff on Wolf-Attack TV Ad
Data insights

Carhartt Uses Web to Riff on Wolf-Attack TV Ad

15y Ken Liebeskind

Carhartt Uses Web to Riff on Wolf-Attack TV Ad

Carhartt appears to be having fun remixing its first TV spot for the online medium. Read More...

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Is It Really Facebook vs. Google?
Media

Is It Really Facebook vs. Google?

15y Harry Gold

Is It Really Facebook vs. Google?

Marketers who think Facebook threatens Google are missing the big picture. Read More...

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Mix to Win: Premium and Exchange Inventory
Display Advertising

Mix to Win: Premium and Exchange Inventory

15y Xuhui Shao

Mix to Win: Premium and Exchange Inventory

It's time to rethink and welcome new opportunities for audience buying - whether that means remnant, premium, and exchange or non-exchange inventory b...

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Google Expands Android Ad Formats After Strong Handset Sales
Data insights

Google Expands Android Ad Formats After Strong Handset Sales

15y Jack Marshall

Google Expands Android Ad Formats After Strong Han...

Company extends video ads to Android devices as rumors of a video-based Apple iAd swirl. Read More...

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