Prioritizing features in a product release can be complicated business. But following stated business and development criteria can make the whole proc...
View articleIt used to be that marketers wanting to learn about their customers had to rely on faulty instructional material. But times have changed. Trude's here...
View articleWho says you need fancy office space to produce great rich media technology? If the web had gone the way it was supposed to go, we'd be looking at con...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleSolid content providers with a real audience are being forced out of business because the integrity of their CPMs cannot be preserved. Maybe we got it...
View articleWhat happens when you're faced with an organizational crisis and there are things you don't necessarily want to post on your site -- but need to? Read...
View articleWAP technology maybe overhyped these days, but here are some very exciting, upcoming possibilities for application developers and consumers alike. Rea...
View articleAlthough the web hasn't put stores out of business yet, it does have a few lessons to teach offline retailers. Read More...
View articleWe last left our media planner finishing up the first stages of a new campaign. The next day, the floodgates open with cell phone, voice mail, and ema...
View articleLast week Richard launched into a series about creating an advertising program on a small web site. Today he's tackling a major issue: What will you o...
View articleA longitudinal (and entirely unscientific) study of fussy shoppers (i.e., Trude and her friends) demonstrates that sites' "helpful shopping suggestion...
View articleWhy produce a product newsletter? Think. By following some simple steps, in less than two hours per week, you can keep all the key people in your orga...
View articleE-commerce sites seem to favor new customer acquisition strategies. But retention-based advertising is relatively simple to implement. Here's how to s...
View articleThe new economy is suffering some growing pains. The dot- com revolution has hit the inflexible iceberg of reality, and stock options have become like...
View articleMarketing counts -- bigtime. And you can see it in the success stories of those companies that do it right and notice its absence in those that don't....
View articleImagine you go into a department store to buy a sweater. You're told you can buy one at 30 percent off, but you can't see it or try it on. That's a to...
View articleIs being content-driven and informative back in style? Perhaps the marketing profession should begin to consider what we've finally realized for our w...
View articleSearch engine keywords are now getting one percent CTR. In a world of ever-decreasing response rates, does this level of performance justify the rates...
View articleWAP hasn't really lived up to everyone in the industry's expectations. However, there are some types of WAP services and sites that are genuinely usef...
View articleSupporting your third-party sales team -- the folks who work at your contracted rep firm or ad network -- is critical to outstanding revenue returns. ...
View articleThere is high interest in high-speed Internet connections among the US households that currently connect to the Internet, according to a study by Harr...
View articleHow does a good media planner spend her day? To find out, one has to go into the field and observe the planner in her natural habitat. This week's foc...
View articleYou're a small-site owner with ad inventory to sell. But you don't have much money or time. Is using an ad network your only choice? No. Here's a do-i...
View articleMany agency media planners face the problem of underdelivery. Publishers overpromise on volumes, traffic stats aren't valid predictors, and it's not a...
View articleTo successfully manage an Internet product, you must constantly monitor its vital signs (a.k.a. metrics). A few straightforward tips can ease integrat...
View articleWith the recent shakeout, more techies are looking for jobs. And some know that gaining technical certification can help. Build loyalty (and revenue) ...
View articleA field study of WAP users in the UK by the Nielsen Norman Group found that wireless Internet access has a long way to go before the general public co...
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