The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the faci...
View articleThis column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising,...
View articleThe recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...
View articleRegardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn...
View articleIn this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...
View articleIt's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...
View articleAt the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...
View articleNielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...
View articleThe tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the...
View articleThe duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...
View articleLevi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...
View articleConsumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...
View articleThe Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...
View articleRunning mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serv...
View articleMobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleThe debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers....
View articleHere are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleAccording to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleHumor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleThe next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of e...
View articleSometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here...
View articlePrograms like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...
View articleBy measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...
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