Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality expe...
View articleLet me share with you some of the essential goals to set aside this year, from a search engine optimization lens. Read More...
View articleCustomers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Read More...
View articleMarketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Read More...
View articleRemember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself. Read More...
View articleWith no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...
View articleIt's time to start improving mobile ad interaction metrics, particularly doing more to filter out accidental and non-human interactions. Read More...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleIf you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be...
View articleFrom a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Read More...
View articlePremium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball...
View articleScoutmob has partnered with Google's Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discount...
View articleFive hot topics that marketers must keep in mind as they execute throughout the year. Read More...
View articleBy 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Read More...
View articleThe time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual produ...
View articleAndroid, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Read More...
View articleTo integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Read Mo...
View articleAds as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Read More...
View articleThe mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Read More...
View articleMarketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Read More...
View articleConversations with industry folks who work outside of ad exchanges. Read More...
View articleWhat's at the intersection of the future and past of publishing? Content. Read More...
View articleNokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Read More...
View articleThe geo-social landscape may provide marketers with a roadmap for understanding how and when they can harness mobile to create relationships with cust...
View articleMarketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Read More...
View articleThe predictions include touch, transmedia, and ERPs. Read More...
View articleVideo-centric Beijing brand sells online only. Read More...
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