Twitter's CEO Dick Costolo will step down on July 1. Meanwhile, the confined 140 character limit for direct messages will be extended in coming weeks....
View articleUser generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...
View articleLast week a sibling pair of entrepreneurs gatecrashed a London-based digital agency to canvas votes with a big case of ice cream and a bigger idea: to...
View articleFacebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...
View articleEngaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new stud...
View articleAs Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a pare...
View articleThis week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. ...
View articleLittle Johanna took to the stage at a tap recital and brought the entire house down - including the internet - where the video of her has been watched...
View articleUK consumers have complained of Apple’s pricing plan to access its new music service, which charges customers a hefty premium. Read More...
View articleGreater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard...
View articleThis summer, Sprite is launching a campaign which aims to appeal to millions of Drake, Rakim, Biggie and Nas fans. Read More...
View articleMagnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers...
View articleA ground-breaking ad depicting a loving same-sex relationship has swept across conservative India, a country where being gay has been illegal since it...
View articleIn an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...
View articleSprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....
View articleIn exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will...
View articleWaitrose is embracing the summer season with the launch of its #TasteofSummer social media campaign, planned and executed with Manning Gottlieb OMD, w...
View articleCelebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if no...
View articleRum maker Malibu is deepening ties with popular social media influencers for a campaign pitched to give fans the best summer ever. Read More...
View articleThe more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...
View articleToday's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...
View articleWeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Read More...
View articleMasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...
View articleThe platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. Read More...
View articleCalifornia, New York, and Florida among locations to be covered by cars in coming weeks. Read More...
View articleThough native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...
View articleHyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...
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