When setting branding objectives, the consideration level of the product you are advertising is key. Ask yourself if the consideration level is high o...
View articleA "Lord of the Rings" channel on the RealPlayer will serve as thesource for all things Hobbit -- and will hopefully boost ticket sales in theprocess. ...
View articleAs the debris from the dot-com carnage settles, wireless offers another wave of boundless promise. But don't hail the conquering heroes yet -- not wit...
View articleWith a majority stake in the troubled ISP, SBC is hoping a new marketing agreement, and $110 million, will help ease the burden. Read More...
View articleGot ink? Not as much as you'd like? Then maybe you've confused hype with effective communication. Come down from the heights of hyperbole and take a l...
View articleThe online marketer said its e-mail unit will begin turning a profit -- as NASDAQ officials eye the firm for delisting. Read More...
View articleThere are roughly 5,000 affiliate programs out there. Maybe 500 merchants are doing really well. And the rest? Well, they might be looking to rev thin...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleA majority of the online population think it is somewhat likely that the Internet will help reduce or eliminate frustrations associated with visits to...
View articleAn October initiative has spawned allegations of fraud against the Alley's leading content play. Read More...
View articleThere's a big industry called direct marketing out there, and email marketers have a lot more to offer than they ever knew. Read More...
View articleDr. Ann has a prescription for finding the right person to partner with to build your business. Do her match-making skills match her business skills? ...
View articleThe online sweepstakes firm continues its string of deals to increase its European presence. Read More...
View articleBarry tells you how increasing verticalization of the web will make life a lot easier for B2B marketers. Read More...
View articleCommon sense may say that there's safety in numbers, yet is there really any comfort in being part of the wrong pack? You can join the lemmings, or yo...
View articleThe popular gaming site meets head-to-head with the NFL in a co-branding agreement. Read More...
View articleNumbers, numbers. They're important, but they don't always tell the whole story -- especially in the early stages of a campaign with long-term goals. ...
View articlePaid submissions? Distributed listings? Paid spidering? What would have been heresy a year ago is now irrefutable fact. Read on for a quick overview o...
View articleSo Statistics 101 wasn't your favorite class. But chances are you recognize how important sound sampling methods are to conducting an effective resear...
View article"Personal tour guide of the Web" lays off 25% of its staff in an effort to become cash flow positive before 2002. Read More...
View articleWhat's the secret formula for successful branding? There's no hidden magic in the process of building a brand. Here are three simple principles to ens...
View articleYou set up a great long-term advertising deal with an online media property that's in perfect health. A couple of months later, the site is shutting i...
View articleThe rich media e-mailer hopes to broaden its cross-media CRM capabilities and establish a European presence. Read More...
View articleIt may seem counterintuitive, but light doesn't travel in a straight line. It bends. It bounces. It swings. It meanders. And, eventually, it reaches u...
View articleHow many New Year's resolutions have you broken so far? Whatever you do, keep the resolutions you've made about customer relationships -- and watch a ...
View articleIndia's leading consumer goods company looks to leverage iVillage to provide localized content for Indian women. Read More...
View articleThe online marketer aims to boost its infrastructure offerings by entering a new and risky arena. Read More...
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