Broadband Digital Group, which offersthe ad-supported FreeDSL service, onMonday tapped DoubleClick Inc. for itsad serving DART technology, allowing th...
View articleOnline music site Listen.com on Mondaylaunched its first $15 million national campaign that says, "There's musiceverywhere, if you know where to look,...
View article"He who has the gold makes the rules." If you're one of the millions of people who use the Internet at work, you know workplace rules for Internet use...
View articlePermission email marketing is one of the most cost-effective tools marketers have ever known. When deployed improperly, however, mass-e-mailing campai...
View articleLooks like the advertising industry B2B exchange business is about to geteven more crowded, as AdExchange.com this week declared itsintentions to laun...
View articleIn order to provide a coherent view of the web, Yahoo!, Google, Inktomi, and all other web search engines have to enter your site and "steal" your pro...
View articleFreeSamples.com, a site dedicatedto helping brand marketers distribute samples to potential customers, thisweek rounded up $15 million in support of s...
View articleHammered on Wall Street like other B2C e-commerce companies, video e-tailer BigStar Entertainment Inc. on Thursdaymade the leap to the business-to-bus...
View articleReverse auction site eWanted this weektapped Arnold Ingalls Moranville as itsagency of record, to handle an account with $11 million in annual spendin...
View articleRichard identified nine essential systems a small business web site needs to have in place to do e-commerce like the big guys. Now he's going to build...
View articleWhen the market takes a downturn and there's talk of tightening belts, one of the first places set for squeezing is the communications department. The...
View articleOne query keeps rising to the top of Joel's email box: How much to pay affiliates? If only it were that simple. The answer, unfortunately, is: It depe...
View articleSince the dawn of the PC era many companies have been prosecuted, and some people have even gone to jail, for the crime of pirating software. With the...
View articleHotMedia represents IBM's foray into the rich media Internet space. Not having heard much about HotMedia after the initial buzz, Bill decided to check...
View articleIn an effort to reach the upscale demographic attracted by the Public Broadcasting Service (PBS), e-tailerWine.com on Thursday inked a deal thatgives ...
View articleEver try to learn a new language as an adult? Some succeed, but most don't ever manage to speak the language fluently; they simply came to it too late...
View articleWhat we do and what we say we do are two different things. That's one of the premises behind behavioral targeting. Web-based marketing companies are a...
View articleIn today's fast-paced start-up environment, marketing has been put in the spotlight. Start-ups have poured money into advertising and marketing progra...
View articleBroadband portal Excite@Home and MTVithis week cozied up to one another, announcing plans to develop aco-branded broadband music site, which MTVi has ...
View articleIn an effort to beef up its online talent listings, advertising andmarketing portal BrandEra.com Inc.this week bought the Black BookMarketing Group, a...
View articleBack in the good old days, an advertising agency was the quintessential revolving door enterprise, with people coming and going all the time as they m...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleRegardless of the reason, the money vaults have shut for now. Whether you're a consumer play, a business play, or a Linux play, if you're not the prov...
View articleGartner Group CEO Michael Fleisher made some major waves last week at his company's annual Itxpo when he announced that 95 to 98 percent of all dot-co...
View articlePaul talks about page optimization and registration, the first two steps of a positioning campaign. Learn about the web site audit, an important pre-r...
View articleAutomotive consumers are using the Internet more often, and they are using to shop for cars more often, according to The Polk Company. But test drives...
View articleInternet telephony provider HearMethis week took the wraps off a national campaign aimed to capture the ears,and the attention, of Web developers and ...
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