One thing David loves about many technology companies is the way they manage to be so productive without the help of real people. You know the compani...
View articleDomain name registrar register.comon Monday launched a multi-million dollar print campaign aimed at sellingts business-to-business services. Read More...
View articleMost mergers make no sense. Investment bankers and arbitrageurs see mergers as a way to get fees or quick profits. The urge to merge can cause managem...
View articleMarketing with email is more than sending out completely self-contained promotional messages dedicated to your offer and your offer only. The discipli...
View articleAn advertisement for Epinions.com, inwhich a woman demonstrates using a breast pump, has been banned from tentelevisionstations and cable networks, ei...
View articleActivate.net and AdForce, both majority-owned companies ofCMGI, on Monday agreed to jointly develop technology to dynamically servestreaming media ads...
View articleInternet companies are increasingly falling in love with public radio. Read More...
View articleInternet-only bank player NetBank onMonday inked a wide-ranging portal deal with America Online, which places NetBank'sproducts and services across fi...
View articleClick2Learn.com, a provider ofelectronic training technology, on Friday tapped WiredEmpire, a subsidiary of Marketing Services Group, Inc., to handle ...
View articleFear has been central to the seller/buyer relationship for a long time. The salesperson who never calls back after the sale in case the customer is di...
View articleDirect mail powerhouse ADVOthis week took a stake in Netserts.com, an advertising magazineaimed at driving traffic to Web sites, in an effort to furth...
View articleConsumers are interested in minimizing clutter and maximizing incentive, whereas advertisers want to show their ads to as many people in their target ...
View articleAl Gore is taking on "Big Internet," the Internet business community that over the last four years has spawned more billionaires than most decades hav...
View articleCMGI has been slapped with a shareholder lawsuit that alleges the companyacted in bad faith when it agreed to have one portfolio company, Engage Techn...
View articleHotJobs.com on Friday said it won asecond round in court against AmericaOnline subsidiary DigitalCity(DCI), when a judge denied a motion that would ha...
View articleCommtouch, a provider of outsourcedfree e-mail services, on Friday made its foray into the e-mail marketingspace. Read More...
View articleAn affiliate program needs a lot of care and feeding to function smoothly. The key to your activities is quickly figuringout what's the "E2E" (effort ...
View articleAre you ready to do business on the Internet? The answer may be "No." And that's OK. Greg and Emily tell you how to progress through three phases in l...
View articleMore than any other web technology, VRML represented the ideal of the non-proprietary open standards movement. Ironically, it was this adherence to op...
View articleBefore the web was spun, word that the Chicago Tribune Co. would acquire Times Mirror would have been big, big news. To many in the newspaper business...
View articleWhat's a banner ad worth? It depends, compared to what a television commercial, billboard ad, store display sign or radio spot is worth. It seems that...
View articleE-mail marketer NetCreations onThursday tightened its already formidable grip on opt-in e-mail lists oftechnology consumers, signing a deal to manage ...
View articleDisney's GO.com onThursday tapped Cliff Freeman &Partners to be the advertising agency for the GO Network, and appointedDoug De Vito to work with the ...
View articleDot-com fever has significantly altered the ad-buying landscape. Investors love to see partnerships, advertising or strategic relationships with the b...
View articleAbout.com, a collection of verticalsites created by "guides," on Thursday unveiled an effort, the LunaNetwork,aimed at dramatically increasing impress...
View articleLester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plungedinto the online world by launching I-behavior, a f...
View articleResearch firm Jupiter Communications onThursday formally launched its new brand identity -- a diamond perforatedby two rows of dots, followed by the J...
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