Wireless may be a niche market now, but its potential increases with every new phone or wireless appliance that comes on the market. Don't sit on the ...
View articleFirst a U.S. district judge orders removal of links from web sites. The latest twist is an attempt to make search engines illegal. Huntington Beach, C...
View articleAdStar.com's Advertise123.com, a classifiedadvertising portal, has lined up newspapers and Web sites to cover the topten markets in the US, which acco...
View articleFlycast Communications and Adsmart, soon to both be part of Engage Technologies under CMGI's consolidation strategy, on Wednesdaysaid they planned to ...
View articleDavid helped his college-grad son buy furniture for his first apartment. It would have been nice to see online photos, then view merchandise in the st...
View articleThere are many considerations when either projecting or analyzing the back end of your online ad campaign. Some of Jim's recent campaigns used the fol...
View articleClick To Market, a company thatprovides surveys and analysis to Web sites, is using Netcentives' rewards program toenhance its product offering to cli...
View articleThe Internet is so congested these days that sometimes browsers can't connect to the server when people want to visit a site. Fortunately, there are t...
View articleIndustry to Industry (i2i), abusiness-to-business company that provides classified, auctions andexchanges for a variety of industries, on Tuesday reve...
View articleBaby boomer-oriented content site ThirdAge.com on Tuesday kicked off a $30million advertising campaign that taps the evocative power of The Whoanthem ...
View articleIn 1995, Home.Netscape.com was the most popular web page because most people didn't change their browser default settings and started each session the...
View articleTo paraphrase Bill Clinton's successful '92 presidential campaign motto, "It's the Audience, Stupid." If you're a site publisher, print that in large,...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleBravo! Marketing is gettinginto the wireless business, joining the ranks of firms that are offeringtheir clients the development of wireless Web sites...
View articleKnow what a "gray promise" is? One that can't be kept, like the 30-day refund that can't be given because an item is used or damaged. Enter BrokenProm...
View articleThe Internet advertising business is growing up. Eighteen months ago, Janet and Nancy said we were in toddlerhood. Today we seem to be in school. Lite...
View articleArtnet.com, an online marketplacefororiginal works of art, has selected MadDogs & Englishmen as the agency of record for its $3 million to $5 millionm...
View articleKevin O'Connor's dream was that, instead of football fans seeing tampon ads or old ladies seeing ads for Playboy, people would see only the offers the...
View articleAmid the roar of the engines and the excitement of the race at this year'sNASCAR Daytona 500, somenew entrants vied for viewers' attention dot-com com...
View articleLifeMinders.com, the company thate-mails reminders to subscribers, on Friday signed Healtheon/WebMD tosponsor its health category and place ads and co...
View articleIf you want to learn something about public relations and marketing, pay attention to presidential campaigns. This season, the Internet is playing a p...
View articleStaples.com is kicking off awide-ranging marketing campaign targeted at small businesses, introducing anew tagline -- "Hey, You Don't Have to Run Out....
View articleDiscount cosmetics e-tailer BeautyMerchant.com on Friday inkeda deal with Yahoo! to buy a million banner ad impressions to run over themonth of March....
View articleJoel's email has been ringing off the hook since his last two pieces on the brave new breeds of affiliate marketing: viral affiliate email and virtual...
View articleNick wants to look at the role of passion in building and promoting your business. It's well known that passion sells. The more breathless, the more e...
View articleIn a democratic system the majority rules. The Internet isn't like that. On the Internet, it's consensus that rules. Only rules and laws supported by ...
View articleGarden.com, an e-commerce site thatsells gardening supplies, on Thursday launched a multi-media advertisingcampaign, whose tagline is "Everything New ...
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