B2B E-Commerce: $403 Billion in 2000
Marketing

B2B E-Commerce: $403 Billion in 2000

26y Michael Pastore

B2B E-Commerce: $403 Billion in 2000

Research done by Gartner Group Inc. puts the worldwide business-to-business e-commerce market at more than $400 billion by the end of the year. Read M...

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Webstakes, TKAI Partner to Take Online Promotions to Japan
Media

Webstakes, TKAI Partner to Take Online Promotions to Japan

26y Pamela Parker

Webstakes, TKAI Partner to Take Online Promotions ...

Online promotions company Webstakeson Wednesday joined forces with Japanese e-commerce firm TKAI to create a Japaneseversion of the sweepstakes portal...

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Unsexy and Unstoppable
Marketing

Unsexy and Unstoppable

26y Gerry McGovern

Unsexy and Unstoppable

Steve Case's driving vision has been to make things as simple as possible for AOL users. Twenty million Americans later, only a few begrudgers would d...

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Redtagoutlet.com, ValueVision Strike Marketing Deal
Media

Redtagoutlet.com, ValueVision Strike Marketing Deal

26y Pamela Parker

Redtagoutlet.com, ValueVision Strike Marketing Dea...

Online closeout retailer redtagoutlet.com on Wednesday strucka deal with ValueVision to co-produce programming forthe channel, which is soon to be re-...

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24/7 Media Sells chinadotcom Shares For $11 Million Profit
Media

24/7 Media Sells chinadotcom Shares For $11 Million Profit

26y Pamela Parker

24/7 Media Sells chinadotcom Shares For $11 Millio...

Advertising firm 24/7 Media onWednesday said it's selling around 150,000 shares of its holdings in chinadotcom Corp., realizing a $11 million gain, am...

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Ten Things I Hate About the Web Business
Marketing

Ten Things I Hate About the Web Business

26y Sean Carton

Ten Things I Hate About the Web Business

Sean had a hard time fighting his way to the office through a 12-inch "dusting" o' the white stuff, so he spewed out another top-ten list covering his...

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Law vs. Net on DeCSS
Media

Law vs. Net on DeCSS

26y Dana Blankenhorn

Law vs. Net on DeCSS

DeCSS is a computer program that unscrambles the encryption on a DVD disk so you can copy its contents. Scares the movie industry to death because whe...

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Guiding Customers Through Your Site With Profiling
Marketing

Guiding Customers Through Your Site With Profiling

26y Cliff Allen

Guiding Customers Through Your Site With Profiling

When people go back to a web site, they typically look for different information than what they sought on their first visit. Most web marketers want p...

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Amazon.com Loses VP of Marketing, Unveils New Logo
Marketing

Amazon.com Loses VP of Marketing, Unveils New Logo

26y Pamela Parker

Amazon.com Loses VP of Marketing, Unveils New Logo

Amazon.com, which spent $86.5 million on sales and marketing in the thirdquarter of 1999, is losing its vice president of marketing, Jaleh Bisharat, w...

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Intranets.com Joins DoubleClick Network
Media

Intranets.com Joins DoubleClick Network

26y Pamela Parker

Intranets.com Joins DoubleClick Network

Intranets.com, which provides smallbusinesses with free corporate intranets, Tuesday became partof DoubleClick's Select BusinessNetwork, a deal that g...

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MyPrimeTime.com Selects Age Wave IMPACT as AOR
Media

MyPrimeTime.com Selects Age Wave IMPACT as AOR

26y Pamela Parker

MyPrimeTime.com Selects Age Wave IMPACT as AOR

Baby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its a...

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Jobs.com Signs Tom Peters as Spokesperson, Launches Campaign
Media

Jobs.com Signs Tom Peters as Spokesperson, Launches Campaign

26y Pamela Parker

Jobs.com Signs Tom Peters as Spokesperson, Launche...

Online employment site jobs.com this weekinked a deal for business guru Tom Peters to be its spokesperson, andlaunched a $30 million brand campaign wi...

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The Price That's Right
Media

The Price That's Right

26y Dana Blankenhorn

The Price That's Right

The direct marketing experts at the "Billion Dollar Internet Strategy Setting Super Summit" knocked Dana on his tokhes last week. Martin Chenard of Ad...

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Please Don't Egg My House
Media

Please Don't Egg My House

26y Jim Meskauskas

Please Don't Egg My House

Jim received email after email in response to last week's piece, "Attention Sales Staff! Please Read This Before You Call." In fact, he got more respo...

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Agency.com Acquires French Interactive Agency
Media

Agency.com Acquires French Interactive Agency

26y Pamela Parker

Agency.com Acquires French Interactive Agency

Internet services firm Agency.com onTuesday purchased the part of French agency Pictoris Interactive SA that it didn'talready own, for a total of $12....

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MSN MoneyCentral Wins New Sponsors
Media

MSN MoneyCentral Wins New Sponsors

26y Pamela Parker

MSN MoneyCentral Wins New Sponsors

Personal finance site MSNMoneyCentral Tuesday signed advertising and sponsorship dealswith ChaseManhattan Bank, Datek Online, E*TRADE Group, Fidelity ...

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Say It Ain't So, Levi Strauss, Say It Ain't So
Marketing

Say It Ain't So, Levi Strauss, Say It Ain't So

26y David Gumpert

Say It Ain't So, Levi Strauss, Say It Ain'...

When David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Lev...

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Yahoo! Denmark, Euro909.com Team in Cross-Promotion Effort
Media

Yahoo! Denmark, Euro909.com Team in Cross-Promotion Effort

26y Pamela Parker

Yahoo! Denmark, Euro909.com Team in Cross-Promotio...

Yahoo!'s Danish site and Euro909.com, majority owner of acable channel and magazine Chili aimed at teens, this week agreed to promote one another on t...

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Internet Drug Ads Show Stunning ROI
Media

Internet Drug Ads Show Stunning ROI

26y Pamela Parker

Internet Drug Ads Show Stunning ROI

Internet ads targeted at getting consumers to request a particular drugwhen at the doctor's office have been stunningly effective compared toother med...

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It's All Free...
Marketing

It's All Free...

26y Nick Usborne

It's All Free...

Nick had a bad dream. He woke up and found that his home was full of free stuff. Free appliances. Free food for the dog. Free clothing. Even a free en...

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Is Your Sales Force Covering All The Market?
Media

Is Your Sales Force Covering All The Market?

26y Janet Ryan and Nancy Whiteman

Is Your Sales Force Covering All The Market?

In examining your sales process, if you find that your Internet ad sales team closes essentially every account they go after, be worried. It means the...

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One True Thing
Media

One True Thing

26y Dana Blankenhorn

One True Thing

Dana spent the weekend at an airport hotelin Los Angeles, trying to help 300 business people get their arms around this thing called the Internet. Att...

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Ibelieve.com Starts Nationwide $10 Million Advertising Push
Media

Ibelieve.com Starts Nationwide $10 Million Advertising Push

26y Pamela Parker

Ibelieve.com Starts Nationwide $10 Million Adverti...

Christian portal iBelieve.com onMonday launched a $10 million nationwide advertising campaign, with buys onboth Christian-oriented and mass media. Rea...

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Sales of Digital Devices Pass $7 Billion
Data insights

Sales of Digital Devices Pass $7 Billion

26y Michael Pastore

Sales of Digital Devices Pass $7 Billion

Sales of personal digital devices, PDAs, MP3 players, and smartphones, passed $7 billion in 1999, according to Strategy Analytics, while PC Data found...

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Beautyjungle.com Unveils $20 Million Image Campaign
Media

Beautyjungle.com Unveils $20 Million Image Campaign

26y Pamela Parker

Beautyjungle.com Unveils $20 Million Image Campaig...

Online cosmetics player Beautyjungle.com on Monday launcheda $20 million image campaign featuring supermodel Fernanda Tavares andhighlighting the prem...

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OnMoney.com Kicks-Off $30 Million Campaign at Super Bowl
Media

OnMoney.com Kicks-Off $30 Million Campaign at Super Bowl

26y Pamela Parker

OnMoney.com Kicks-Off $30 Million Campaign at Supe...

OnMoney.com Monday said it is kicking off a $30 million broadcast, print and radioadvertising campaign with a commercial during Super Bowl XXXIV. Read...

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To HTML... or Not to HTML?
Email

To HTML... or Not to HTML?

26y Kim MacPherson

To HTML... or Not to HTML?

THAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...

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