Hey Carly, Invent This
Media

Hey Carly, Invent This

26y Dana Blankenhorn

Hey Carly, Invent This

A turnaround starts by turning around an image. Hewlett- Packard CEO Carly Fiorina has launched the public phase of her turnaround effort with a symbo...

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Planning the Advertising Sales Process
Media

Planning the Advertising Sales Process

26y Janet Ryan and Nancy Whiteman

Planning the Advertising Sales Process

When forecasting revenue expectations for any business, it's not enough to know the size of the total market. We're well on the way toward a multi-bil...

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Creeping Personalization 101
Marketing

Creeping Personalization 101

26y Jeffrey Graham

Creeping Personalization 101

Gathering data is a crucial part of any successful web business. Data about visitor and customer behavior forms the rudimentary foundation of understa...

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Adsmart Creates B2B Advertising Network
Media

Adsmart Creates B2B Advertising Network

26y Pamela Parker

Adsmart Creates B2B Advertising Network

Online ad network Adsmart Monday jumped intothe hot business-to-business space, laying out plans to create verticalnetworks of sites targeting profess...

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Do You Really Need a CRM Solution?
Marketing

Do You Really Need a CRM Solution?

26y Nick Usborne

Do You Really Need a CRM Solution?

Imagine it's your job to develop relationships with your web site's customers and prospects online. Prevailing wisdom would have you developing an ext...

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MSGi to Merge WiredEmpire With Pegasus Internet
Media

MSGi to Merge WiredEmpire With Pegasus Internet

26y Pamela Parker

MSGi to Merge WiredEmpire With Pegasus Internet

Marketing Services Group (MSGi) onMonday merged two of its subsidiaries WiredEmpire, a customer relationshipmanagement company, and PegasusInternet, a...

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Online Consumer Spending Growth Slowing
Audience

Online Consumer Spending Growth Slowing

26y Michael Pastore

Online Consumer Spending Growth Slowing

The rate of growth of online spending per person is declining even though total online retail spending is increasing, according to a study by The Whar...

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Troubleshooting Your 'Unsubscribes'
Email

Troubleshooting Your 'Unsubscribes'

26y Kim MacPherson

Troubleshooting Your 'Unsubscribes'

We've spent a good deal of time reviewing how to capture a new prospect's attention through email. But what about those valuable current customers and...

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NextCard, Providian Settle Banner Ad Lawsuit
Media

NextCard, Providian Settle Banner Ad Lawsuit

26y Pamela Parker

NextCard, Providian Settle Banner Ad Lawsuit

Credit card issuers NextCard and Providian Financial Corp. havesettled a lawsuit filed by NextCard, in which the company accused Providianof copying i...

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CMGI Takes Controlling Stake in European Ad Firm
Media

CMGI Takes Controlling Stake in European Ad Firm

26y Pamela Parker

CMGI Takes Controlling Stake in European Ad Firm

CMGI, the Internet venture capital firmand holding company, has acquired an 80 percent interest inADTECH Advertising Service Providing GmbH,a German a...

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The E-Tailing Hangover
Media

The E-Tailing Hangover

26y Dana Blankenhorn

The E-Tailing Hangover

Now that the season has passed, it's time to deal with the hangover. For Internet retailers, or e-tailers, the party was an orgy of ad buys that sent ...

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Judged by Your Looks
Media

Judged by Your Looks

26y Nick Usborne

Judged by Your Looks

It's sometimes all too easy to spot a small business online. The design and architecture of the site give it away. An important issue for any small bu...

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New Year's Affiliate Resolutions
Marketing

New Year's Affiliate Resolutions

26y Shawn Collins

New Year's Affiliate Resolutions

Should auld acquaintance be forgot and never brought to mind? Should auld acquaintance be forgot and days of auld lang syne? No way! In the coming yea...

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It's the End of the Internet As We Know It
Marketing

It's the End of the Internet As We Know It

26y Greg Sherwin and Emily Avila

It's the End of the Internet As We Know It

At the precipice of Y2K disaster - and the end of civilization as we know it - Greg and Emily are honored to write one of the last articles ever to be...

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The Big Stories of 2000
Media

The Big Stories of 2000

26y Dana Blankenhorn

The Big Stories of 2000

Figuring most of us this New Year's are at home or at our desks (along with the Y2K bug), Dana brings along everyone's favorite parlor game, "Predicti...

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Looking for Low-Hanging, Juicy Fruit
Marketing

Looking for Low-Hanging, Juicy Fruit

26y Suzan Nolan

Looking for Low-Hanging, Juicy Fruit

So you've got an internet site. It's been up and running a few months now, and you've made your share ofmistakes and had more than your share of brill...

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Internet Salad Days
Marketing

Internet Salad Days

26y Tim McHale

Internet Salad Days

The saga of Babs and Denise as they work to maximize their agency's strengths. They know that the "salad days" of theInternet are behind us, when plan...

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Xceed, iMedium Strike Strategic Deal
Media

Xceed, iMedium Strike Strategic Deal

26y Pamela Parker

Xceed, iMedium Strike Strategic Deal

Web development shop Xceed this weekforged an alliance with iMedium, afirm that embeds "hotspots" into visual images, to include iMedium'stechnology i...

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A Toast to Exciting Times Ahead
Media

A Toast to Exciting Times Ahead

26y Tom Hespos

A Toast to Exciting Times Ahead

Tom found a 486 in the trash last week. Someone who had just received a Gateway 500 MHz PC was so thrilled that he dumped his old computer in the Gate...

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Soul Prices Falling on E-Street
Media

Soul Prices Falling on E-Street

26y Dana Blankenhorn

Soul Prices Falling on E-Street

As we prepare for the new millennium, there's a hot new market in people's souls. What's more remarkable is that a reverse sort of Moore's Law is appl...

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E-tailer Testing Season
Marketing

E-tailer Testing Season

26y Martin Lindstrom

E-tailer Testing Season

This Christmas season it's finally happened: The first real test for e-tailing. This has been the first Christmas in which e-commerce has offered bric...

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OurHouse.com Debuts Campaign on Citrus Bowl
Media

OurHouse.com Debuts Campaign on Citrus Bowl

26y Pamela Parker

OurHouse.com Debuts Campaign on Citrus Bowl

Home improvement site OurHouse.com onThursday laid out its plans for a national television campaign, to debut onABC's broadcast of the Florida Citrus ...

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A Heretic's Guide to Web Design
Marketing

A Heretic's Guide to Web Design

26y Chris Maher

A Heretic's Guide to Web Design

What if we all woke up one morning and, no matter which web site we visited, the "search box" was always in the upper left-hand corner of the homepage...

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Angeltips.com Drops Super Bowl Advertising
Media

Angeltips.com Drops Super Bowl Advertising

26y Pamela Parker

Angeltips.com Drops Super Bowl Advertising

Angeltips.com, a site that aims tomatch investors with entrepreneurs, says it's re-thinking its advertisingstrategy, dropping its planned Super Bowl b...

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HotJobs.com Buys Spot in Times Square
Media

HotJobs.com Buys Spot in Times Square

26y Pamela Parker

HotJobs.com Buys Spot in Times Square

Jobs site HotJobs.com, which hasgained a reputation for spending big bucks on high-profile ads,Wednesday launched its campaign on the Nasdaq MarketSit...

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Predictions for the Millennium
Marketing

Predictions for the Millennium

26y Sean Carton

Predictions for the Millennium

Very few - if any - of us foresaw how extensively the Net would impact our lives. If there's one thing that's become a fact of life in the Internet ag...

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The Numbers Are In
Audience

The Numbers Are In

26y Michael Pastore

The Numbers Are In

Well, that's not exactly true, but there are some early returns showing that holiday e-commerce surpassed some expectations. As for the other type of ...

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