A while back, Darian wrote about the "Viral Value" concept, and people wrote wanting to know more about it. After all, online marketers would do well ...
View articleFlycast Communications signed AntFarmInteractive, CFN, Homestead, iXL, MyHome.com, Nexchange, and VBD as customersfor its Flycast MediaNet, a third-pa...
View articleMost merchants have had to adjust to the web, but a lucky few have found the web supercharges what they'd been doing anyway. Dell and Cisco have found...
View articleContent delivery solutions company Sandpiper Networks Inc. signed anagreement with outsourced ad management firm AdForce Inc. to deliver AdForce's ads...
View articleExcite Australia signed a sponsorshipagreement with Cinerent OpenAir Cinema, a harborside event that attractsthousands of people every summer. Read Mo...
View articleOne of the most frustrating situations in the agency-side interactive media business is the one in which a client can't decide who handles the media b...
View articleMass market brands are dead, if you can believe a range of new surveys that say the new generation's faith in "old" classic brands is vanishing rapidl...
View articleChris feels a familiar pull coming from the web - the pull toward abstraction and remove and immortality and complete absorption in projects that resi...
View articleKnight Ridder selected EURO RSCG/DSW Partners to create, develop andexecute a marketing campaign to build awareness for its Real Cities network of reg...
View articleOnline advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to providetargeted advertising services...
View articleGay and lesbian media company PlanetOut Corp. debuted a newly redesigned Web site, logo andcorporate identity system, and launched a multi-million dol...
View articleThis fall the poster boy for "doing it right" was eToys CEO Toby Lenk. His commercials got a warm intro at Forrester. Visa USA's Liz Silver showed the...
View articlePermission e-mail marketing company yesmail.com signed a deal with AdTools Inc. to integrate its ice9multimedia technology, featuring DeskShop, into Y...
View articlePermission-based, one-to-one targeted marketing network Free-PC Inc. said it hasadded more than 30 new companies that will be delivering advertising a...
View articleMarketing and technology company Mediaplex Inc. formed an alliance with SoftCoin, a privately heldbusiness-to-business e-commerce company. Read More...
View articleOnline specialty store Indulge.com launched its site along with amulti-million dollar national advertising campaign. Read More...
View articleDoubleClick Inc. said its DART (DynamicAdvertising Reporting and Targeting) technology recently hit a new recordserving one billion ads in a single da...
View articleGourmet retailer iGourmet.com named Grey Advertising as its firstagency-of-record. Billings are estimated at $10 million. Read More...
View articleGlamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com. Read More...
View articleWeb-based affiliate marketing network Commission Junction signed a partnership dealwith marketing agency dvisions Ltd. to expand its affiliatemarketin...
View articleMost arguments concerning the Direct Marketing Association's laissez faire attitude toward unsolicited commercial e-mail (UCE) is over alleged harm to...
View articleOnline shoppers in the US aren't waiting until Thanksgiving to start shopping for their holiday gifts online, as traffic to many of the Web's top e-ta...
View articleAmazon.com launched a holiday advertisingcampaign with five television ads using a "Variety Show" format that it hopeswill convey the ease and simplic...
View articleWhile visiting a friend, Sean discovered this strange looking application bar hovering over the browser, displaying the new Diamond Rio 500 MP3 player...
View articlePoker.com Inc. established a marketing relationship with 1for1.com Media Exchange to use its Ad-Remoteservice to host and monitor all of Poker.com's a...
View articleOnline media planning agency AdValue launched in theUK, offering "sophisticated online targeting and tracking software" for theEuropean market. Read M...
View articleBy 2002, 25 percent of all US households will have the ability to view and pay at least eight monthly bills online, according to a report by Internet ...
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