AdKnowledge said that 20 marketers andad agencies have recently join the company's list of customers, including PlanetRx.com and Agency.com, which sel...
View articleVisto Corp., a provider of personalinformation and communications services on the Web, launched a new corporatelogo and a multi-million dollar nationa...
View articleHow are you getting people to come to your site? If you're like a lot of folks out there, you might be using some combination of prayers and word of m...
View articleActress Whoopi Goldberg takes center stage in a multi-faceted advertisingcampaign developed by Hanft Byrne Raboy & Partners to promotethe online gift ...
View articleHere's something frightening, just in time for Halloween. Dana's found an important issue on which he agrees with Bob Barr. Chances are you do, too. T...
View articlePrecision marketing company Naviant signed a $56 million strategicalliance with eData.com, an Internet-based informationtechnology solutions company. ...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
View articleE-commerce operation ShopNow.com Inc. and 24/7 Media launched Click2Buycommerce-enabled banner ads. Read More...
View articleDoubleClick Inc. said that ThomsonFinancial Interactive has joined the DoubleClick Business Network as a Selectclient. Read More...
View articleDirectory company Switchboard Inc. has been selected by International Newspaper Network (I.N.N.)to provide directory and Internet services to augment ...
View articleWhen did the 60s end for you? The era was always about idealism, people looking outward rather than inward. Even conservatives were idealists in the 1...
View articleFollowing what it said was 180 percent third quarter growth, Prodigy Communications Corp. launched a newnational brand advertising campaign with TV sp...
View articleThe race is on to understand the customer. We have the technology to tailor web content based on the interests of visitors. We are able to drop ads in...
View articleAvenue A Inc. said it has been chosen asonline media agency of record for online travel service Expedia.com. Read More...
View articleInternet advertising measurement and intelligent ad tracking firm AdRelevance Inc. launched a freemonthly program called AdRelevance Intelligence Repo...
View articleA plethora of competitors and the emergence of free Internet access are forcing ISPs to find new revenue streams. Analysts from Dataquest and Frost & ...
View articleCustomer Relationship Management (CRM) company SmartHarvest is launching a productcalled Download Usher that gives companies the ability to brand the ...
View articleInternet postage company E-Stamp Corp. launched a brand marketingcampaign designed to position the company as the Internet postage providerfor small o...
View articleOne of the core principles of marketing is efficiency. You can spend money, but you don’t want to waste it. Missing your target with the wrong message...
View articleOurHouse.com hired advertising agencyBlack Rocket to create and execute its new ad campaign. Billings were notdisclosed. Read More...
View articleFood-oriented Web site operation Epicurious.com will launch a new $10million advertising campaign on Oct. 29, including for the first time,television ...
View articleDelivery and distribution company Airborne Express has named eyescream interactive as its onlineadvertising agency of record. Read More...
View articleNick thinks it's a miracle that anyone ever buys anything online. As the months pass by, some e-commerce sites will win simply because they make shopp...
View articleLast week Janet and Nancy summarized their research findings on media buyers and sales reps, telling you what media buyers want. This week they spill ...
View articleChina Merchandise Bank is partnering withLegend Corp., Netease.com, Newsina.com.cn, Sohu.com, and 8848.net to launch the first-time campaignon network...
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