Higher Ad Rates Expected at Yahoo!
Media

Higher Ad Rates Expected at Yahoo!

27y Beth Cox

Higher Ad Rates Expected at Yahoo!

Yahoo! Inc. may raise advertising rates asmuch as 15 percent to 20 percent this week, according to a published report. Read More...

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Is Convergence Good For Privacy?
Marketing

Is Convergence Good For Privacy?

27y Nick Usborne

Is Convergence Good For Privacy?

We've been hearing about the upcoming convergence of online and offline commerce. Boundaries between online and offline commerce may blur and fade to ...

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RemarQ to Sell Keyword Links to Advertisers
Media

RemarQ to Sell Keyword Links to Advertisers

27y Beth Cox

RemarQ to Sell Keyword Links to Advertisers

Internet discussion service company RemarQ Communities Inc. has introduced a newmarketing program that allows advertisers to purchase callouts or keyw...

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PETsMART.com Launches TV Campaign
Media

PETsMART.com Launches TV Campaign

27y Beth Cox

PETsMART.com Launches TV Campaign

In a move aimed at helping the company stand out in the increasingly crowdedonline pet supply field, PETsMART.com is launching a nationaltelevision ca...

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I Can't Kill Jake
Media

I Can't Kill Jake

27y Nick Usborne

I Can't Kill Jake

There's this thing that generals do when they send regular folk to war. They encourage the de-personalization of the enemy because it's easier to kill...

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Colgate-Palmolive Selects AGENCY.COM as Interactive AOR
Media

Colgate-Palmolive Selects AGENCY.COM as Interactive AOR

27y Beth Cox

Colgate-Palmolive Selects AGENCY.COM as Interactiv...

Interactive agency AGENCY.COM said it has been chosen byconsumer goods giant Colgate-Palmolive as agency ofrecord for all global interactive activity....

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AppOnline.com Hires Benenson & Janson Advertising
Media

AppOnline.com Hires Benenson & Janson Advertising

27y Beth Cox

AppOnline.com Hires Benenson & Janson Advertising

Internet residential mortgage banker AppOnline.com named Benenson and Jansonas its first advertising agency of record. Read More...

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AdOne Redesigns ClassifiedWarehouse.com
Media

AdOne Redesigns ClassifiedWarehouse.com

27y Beth Cox

AdOne Redesigns ClassifiedWarehouse.com

Classifieds company AdOne launched a redesigned version of its consumer site,ClassifiedWarehouse.comThe company said the redesign improves consumers' ...

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chwHEALTH.com Plans Campaign for New Site
Media

chwHEALTH.com Plans Campaign for New Site

27y Beth Cox

chwHEALTH.com Plans Campaign for New Site

Catholic Healthcare West (CHW), a not-for-profit healthcare system, launchedchwHEALTH.com and hired interactiveagencyMultimedia Marketing Group to pro...

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Scale Slows Down Time
Media

Scale Slows Down Time

27y Dana Blankenhorn

Scale Slows Down Time

Big business still doesn't get the web. But they think they've figured out a way to take it anyway. The word is scale. Scale means a site takes time t...

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DoubleClick DART Signs Nando Media
Media

DoubleClick DART Signs Nando Media

27y Beth Cox

DoubleClick DART Signs Nando Media

DoubleClick Inc. added online publisherNando Media to its roster of DART adserver clients. Read More...

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Leapnet Posts $0.04 Per Share Profit for Q2
Media

Leapnet Posts $0.04 Per Share Profit for Q2

27y Beth Cox

Leapnet Posts $0.04 Per Share Profit for Q2

Ad agency Leapnet Inc. said net income for the secondquarter increased to $576,326 or $0.04 per diluted share, compared to netincome of $73,894, or $0...

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Homepoint.Com Sponsors Y2K Tour Across America
Media

Homepoint.Com Sponsors Y2K Tour Across America

27y Beth Cox

Homepoint.Com Sponsors Y2K Tour Across America

Home furnishings site HomePoint.com launched what it calls TheBunker Bob 40-City Y2K Tour Across America in a furnished glass house onwheels furnished...

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Measuring PR Success
Marketing

Measuring PR Success

27y Greg Sherwin and Emily Avila

Measuring PR Success

Few topics can whip a group of public relations professionals into a lather faster than news clips - the regular, systematic collection and analysis o...

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Live Customer Service On The Web
Marketing

Live Customer Service On The Web

27y Robert LoCascio

Live Customer Service On The Web

If last year was the year everyone discovered e-commerce, then 1999 is surely gearing up as the year that online customer service takes center stage. ...

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R/GA Interactive to Redesign Real Media Site
Media

R/GA Interactive to Redesign Real Media Site

27y Beth Cox

R/GA Interactive to Redesign Real Media Site

Ad serving company Real Media, which also runs an Internetadvertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign ...

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Another Pay-for-Placement Search Engine Launches
Media

Another Pay-for-Placement Search Engine Launches

27y Beth Cox

Another Pay-for-Placement Search Engine Launches

Internet marketing and solutions company BeFirst.com Inc. launchedFindWhat.com, a new Pay-for-Positionsearch engine. Read More...

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Our Wireless And Wearable Future
Marketing

Our Wireless And Wearable Future

27y Dan Hanrahan

Our Wireless And Wearable Future

In the big scheme of Internet things, the PC promises to be akin to Orville and Wilbur Wright's infamous 12 seconds. Brief, but historic. Just as we l...

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Eisnor Interactive Signs Reebok
Media

Eisnor Interactive Signs Reebok

27y Beth Cox

Eisnor Interactive Signs Reebok

Eisnor Interactive Inc., which bills itselfas an off-line promotion and guerrilla marketing agency for online brands,signed Reebok International Ltd.'...

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THINK New Ideas Launches France Telecom Campaign
Media

THINK New Ideas Launches France Telecom Campaign

27y Beth Cox

THINK New Ideas Launches France Telecom Campaign

Interactive agency THINK New Ideas Inc. launched an onlineadvertising campaign for France Telecom, representing thefirst international online communic...

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The Talking Brand
Marketing

The Talking Brand

27y Martin Lindstrom

The Talking Brand

When the computer controlled Furby was launched in 1998, many people were surprised that a soft toy could sell more than 1 million units in five weeks...

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24/7 Media Launches Health Professional Channel
Media

24/7 Media Launches Health Professional Channel

27y Beth Cox

24/7 Media Launches Health Professional Channel

Ad network 24/7 Media Inc. launched a channel forhealth professionals and signed a global Internet advertising agreement withMedical Economics Company...

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AllAdvantage.com Raises $31 Million in Equity Financing
Media

AllAdvantage.com Raises $31 Million in Equity Financing

27y Beth Cox

AllAdvantage.com Raises $31 Million in Equity Fina...

"Get paid to surf" company AllAdvantage.com said it completed asecond round of equity financing, raising an additional $31 million incapital. Read Mor...

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JFAX.com Begins $20 Million Marketing Campaign
Media

JFAX.com Begins $20 Million Marketing Campaign

27y Beth Cox

JFAX.com Begins $20 Million Marketing Campaign

Messaging site JFAX.com launched the first stage of a planned $20million marketing and advertising campaign. Read More...

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Teach Your Politicians Well
Media

Teach Your Politicians Well

27y Dana Blankenhorn

Teach Your Politicians Well

Over the holiday weekend Dana saw several stories predicting that "bricks and mortar" businesses will soon roll over their Internet counterparts. Mayb...

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Corporate Recruiting Sites Need Help
Audience

Corporate Recruiting Sites Need Help

27y Michael Pastore

Corporate Recruiting Sites Need Help

A pair of surveys on Internet recruiting found that US corporations are making it difficult for prospective employees to apply for jobs online, despit...

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New Rules Of The Game
Media

New Rules Of The Game

27y Tom Hespos

New Rules Of The Game

Experience in traditional media planning or buying is a tremendous asset for online media planners. While many of the traditional media planning conce...

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