Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...
View articleMazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...
View articleA new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...
View articleWhat were you doing when you were seven-weeks-old? We're guessing it involved a lot of dribble...and a lot of nappies. Have a look at this little, tin...
View articleShopping app The Edit is bringing a swipe-style interface to fashion lovers in a bid to merge the fashion-centric, mobile-savvy consumer with the onli...
View articleDurex has introduced a revolutionary smartphone solution for couples looking to spice up the bed sheets - the off button. Read More...
View articleThe largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Rea...
View articleBringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand tr...
View articleIn order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...
View articleCan you really make a marketing impact with only $5? Here's a plan to help you do just that. Read More...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleWhen it comes to forging a global e-commerce strategy, localization is key. Read More...
View articleClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...
View articleIn an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleAir Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent person...
View articleAmanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of di...
View articleThis week has been big for Apple. The company announced the new MacBook and revealed new details about the Apple Watch. Missed it? Don't worry, watch ...
View articleA 2013 report from O2 estimates that 745,000 additional workers with digital skills will be needed in the UK economy by 2017. Can this innovative appr...
View articleBrands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more...
View article“Rather Be” chart-toppers Clean Bandit have teamed up with Microsoft to shoot their latest video through the lens of 50 Lumia smartphone models as par...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleWhile Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...
View articleThe tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...
View article.rising was at the Technology for Marketing and Advertising (TFM&A) Show, to catch up with Sticky Content's Catherine Toole. We discussed the comp...
View articleA new ad format enables brands to turn user-generated images into sponsored Facebook posts. Read More...
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