SmartAge , a new company founded by technology entrepreneur and publisher Bill Lohse, said it is now offering a suite of services designed to help sma...
View articleAureate Media said thatit reached a milestone of 10 millionads delivered to software applications during the month of June. Read More...
View articleThunder Lizard Productions said that this year's second Web Marketing '98conference will be held Oct. 13-14 at the Marriott Crystal Gateway inWashingt...
View articleThe Web Marketing Association in Boston is requesting entries for its 1998 WebAward competition for corporate Web sites. Read More...
View articleNetscape Communications Corp. said it plans a promotion called "The Netscape Silver Screen Sweepstakes" as part of its $10 million campaign to push tr...
View articleFueled by a successful trial of ad-backed Internet phone service FreeWay,launched in Pittsburgh on April 6, BroadPoint Communications and DuquesneEnte...
View articleThe Consumer Shopping category is currently the No. 2 ad category on the Web(CDs/Books is No 1), according to NetRatings , BannerTrack syndicated adre...
View articleThe New York New Media Association will present a program entitled "Beyond the Buzzwords: Real Talk about the State of Agencies, Advertising and the W...
View articleAudio Book Club Inc. signed an advertising agreement with WhoWhere? Inc., a provider of free, ad-backed Web-based communication applications. Read Mor...
View articleAmerica Online Inc. named Paul Corvino as vice president and general manager, interactive sales, reporting to Myer Berlow, senior vice president, inte...
View articleWeb research firm Millward Brown invited leading Web publishers, advertisers, and agencies to participate in the Online Media Planning Research it has...
View articleThe number of active Internet users in the United States stands at only 37 million, well-below the figures widely claimed in most published reports, a...
View articleSeattle-based FreeShop International Inc., a resource for free and trial offers, signed a marketing deal with CNET, and its Snap! Online service. Read...
View articleTheAgency&theAgency.SP said it is closing a division known as "Agency in a Wire" because it is "too successful." Read More...
View articleAmerica Online signed ABC Interactive , the interactive auditing unit of the Audit Bureau of Circulations (ABC), for independent ongoing audits of adv...
View articleTimesink Communications Inc. and PKWARE Inc. delivered the latest version of PKWARE's "PKZIP for Windows" with advertising support from the former's A...
View articleInternet music retailer CDnow launched the first portion of a $22.5 million ad campaign on cable's MTV, to be followed latethis month by a campaign on...
View articleAdKnowledge in Palo Alto, CA disclosed new statistics for the month of June that show over the past six months Netscape Navigator's market share has d...
View articleMatchLogic Inc. said it is now offering TruEffect, a new service providing Internet-based, cause-and-effect Return on Investment (ROI) tracking for on...
View articleInterAdNet launched InstantAdNet, the latest version of its ad-serving engine that is at the core of its Internet advertising solution. Read More...
View articleTHINK New Ideas Inc. in New York City said it acquired two interactive companies, one in London and one in San Francisco, as the result of a $6.5 mill...
View articleMoore Data Management Services (MDMS) and RISCO Inc., an MLS systems provider, signed an agreement that will make it easier for RISCO Multiple Listing...
View articleNewsNow , the UK's first news portal Web site, signed an exclusive global deal with European Internet ad rep firm InterAd. Read More...
View articleAtlanta-based PARADIGM Interactive said that Crutchfield , a catalog and Internet retailer of consumer electronics, has named PARADIGM as its interact...
View articleAutomated Financial Systems Inc.(AFS ), a provider of lending and cash management solutions to the financial services industry, launched a new Web sit...
View articleHearst New Media & Technology in New York City has recruited a top marketing professional as vice president, network marketing and created two new sen...
View articleShares of Boca Raton, FL-based Audio Book Club Inc. surged last week as the world's largest seller of books on tape said it increased its membership t...
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