The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of th...
View articleGoogle have announced that Google X is developing a system of drones to deliver goods: Project Wing. Check out the test video. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during August. Read More...
View articleWearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to c...
View articleThe availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some ...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
View articleStorytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what ef...
View articleAs Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency. Read More...
View articleThe company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...
View articleThe M-Pulse app uses beacon technology to help Londoners find their friends, find a retailer and encourage a union fit for ice cream – all to celebrat...
View articleGuinness Africa's latest campaign has launched. Directed by Sam Brown through Rogue Films, the two-minute long clip features Kanye West's 'Black Skinh...
View articleBrands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...
View articleInstead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...
View articleThere are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...
View articleWe'll be sharing our favourite brand virals with you week by week, for both inspiration and entertainment. We're still in tears from TD Bank's "autom...
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
View articleThe Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among...
View articleAdvertisers can now target Facebook users based on mobile device and connection type. Read More...
View articlePayday is a joyous word. Like sleigh bells at Christmas time the occasion evokes emotions of joy, excitement and relief for many. How should you adapt...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View article"Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network techn...
View articleDespite gladly accepting the ALS-challenge, the Old Spice guy seems to be impervious to the damp due to his "perfectly toned man muscles" which "viole...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articleThese five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die o...
View articleSocial media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the questio...
View articleThe social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on ...
View articleCreating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" o...
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