Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...
View articleBoth sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Read More...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleLinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by prov...
View articleThe mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...
View articleAlthough card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of Amer...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleNow, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Read ...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleIf you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...
View articleMarks & Spencer, one of Britain's most adored department stores, has launched an interactive display at its flagship Marble Arch store in a bid to...
View articleTo ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...
View articleSurprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...
View articleContent providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - ...
View articleAs the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleTwitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleUsing marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...
View articleWhile you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Read More...
View articleProgrammatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...
View articleMaintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding acci...
View articleThere are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Read More...
View articleSnapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, expe...
View articleA trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Rea...
View articleAccording to a survey of 1,544 UK 16-to-24 year olds by Voxburner, 53% of those asked said they 'love' YouTube. Find out how Instagram and other socia...
View articleMicrosoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...
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