Part two in a series exploring how to understand and measure the return on investment in analytics. This week it's time to look at the returns generat...
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View articleAn introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...
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View articleGoogle has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search resul...
View articleIf you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll s...
View articleHang your head in painful regret and ridicule NekNominate – NipNominate’s in town with a new mission to raise shirts and money for good. Read More...
View articleThe recent advertising campaign looked to target 18-34 year old males in Germany and Italy with compelling video content as part of The North Face's w...
View articleThe Macy’s exclusive clothing brand has launched an Instagram-heavy campaign for its Millennial consumers that will provide music and other digital co...
View articleGeico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Read More...
View articleAfter announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...
View article"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...
View articleIt's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...
View articleA wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking abou...
View articleThe time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banki...
View articleSmall business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing...
View articleResponsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make...
View articleCost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...
View articleFacebook's Mark Zuckerberg has lashed out at the US National Security Agency (NSA) over the PRISM surveillance scandal, but said the industry is worki...
View articleGoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business ...
View articleBig data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the sea...
View articleAfter failing to sell enough sausage rolls and pasties led to a decline in sales for the 2013 financial year, Greggs is coming back fighting with the ...
View articleTrendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give a...
View articleBrands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to i...
View articleMany marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best frien...
View articleThe affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...
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