Top Digital Creative Lars Bastholm Exits Ogilvy
Marketing

Top Digital Creative Lars Bastholm Exits Ogilvy

15y Zachary Rodgers

Top Digital Creative Lars Bastholm Exits Ogilvy

Bastholm moves on two years after joining from AKQA. Read More...

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DAA Steps Up Enforcement of Self-Regulatory Program
Data insights

DAA Steps Up Enforcement of Self-Regulatory Program

15y Jack Marshall

DAA Steps Up Enforcement of Self-Regulatory Progra...

Better Business Bureau has contacted over 100 companies to test compliance. Read More...

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Tesco to Buy Social Marketing Pioneer BzzAgent
Marketing

Tesco to Buy Social Marketing Pioneer BzzAgent

15y Zachary Rodgers

Tesco to Buy Social Marketing Pioneer BzzAgent

Social marketer was among first to use web to activate word of mouth. Read More...

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Newest Stats on Mobile Search
Search

Newest Stats on Mobile Search

15y Julie Batten

Newest Stats on Mobile Search

Four insightful findings on the types of information consumers are searching for on mobile. Read More...

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The State of Deliverability - New Innovations to Remedy Old Problems
Email

The State of Deliverability - New Innovations to Remedy Old Problems

15y David Daniels

The State of Deliverability - New Innovations to R...

An interview with Dave Lewis on the challenges of email delivery. Read More...

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Personal Digital Content: What It Means for Marketers
Marketing

Personal Digital Content: What It Means for Marketers

15y Sean Carton

Personal Digital Content: What It Means for Market...

Consumers are changing the way they access digital content. Marketers must change, too. Read More...

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Multivariate Testing: Parametric Data Analysis
Acquisition

Multivariate Testing: Parametric Data Analysis

15y Tim Ash

Multivariate Testing: Parametric Data Analysis

Optimize your landing page by analyzing your multivariate data with parametric data analysis. Read More...

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Book Smart Doesn't Rule in China
Asia

Book Smart Doesn't Rule in China

15y Eddie Choi

Book Smart Doesn't Rule in China

Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Read More...

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Weight Watchers Taps McCann NY for Social Marketing
Data insights

Weight Watchers Taps McCann NY for Social Marketing

15y Zachary Rodgers

Weight Watchers Taps McCann NY for Social Marketin...

Decision marks the first time the social brand appoints a social agency of record. Read More...

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Best Buy Takes Shopkick's Mobile Rewards National
Media

Best Buy Takes Shopkick's Mobile Rewards National

15y Christopher Heine

Best Buy Takes Shopkick's Mobile Rewards National

Expansion comes after eight-month test. Read More...

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Facebook Tells Pharma Brands They Must Allow Comments
Healthcare & Pharma

Facebook Tells Pharma Brands They Must Allow Comments

15y Kate Kaye

Facebook Tells Pharma Brands They Must Allow Comme...

Pharma marketers that disable comments on their Facebook pages are in for a change. Read More...

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Loopt Will Distribute GrouponNow Deals
Media

Loopt Will Distribute GrouponNow Deals

15y Christopher Heine

Loopt Will Distribute GrouponNow Deals

Merchant discount platforms march towards mobile. Read More...

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Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
Data insights

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

15y Jack Marshall

Cool For Cats: Friskies Crafts Feline-Friendly Tab...

Purina taps HTML5 technology for new tablet-based experience. Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

15y Jack Marshall

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Swashbuckling Runs Amok in 'Pirates' Effort
Marketing

Swashbuckling Runs Amok in 'Pirates' Effort

15y Lisa Lacy

Swashbuckling Runs Amok in 'Pirates' Effort

A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Read More...

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Why Facebook Places Will Kill Other Check-in Apps
Media

Why Facebook Places Will Kill Other Check-in Apps

15y Melinda Krueger

Why Facebook Places Will Kill Other Check-in Apps

If you are going to test check-ins, test it with the market leader. Read More...

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Italian Restaurant Chain Targets Graduates on Twitter, Facebook
Social

Italian Restaurant Chain Targets Graduates on Twitter, Facebook

15y Christopher Heine

Italian Restaurant Chain Targets Graduates on Twit...

Buca di Beppo runs first-ever promotion on micro-blogging site. Read More...

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Capitalizing on Knowsharing Behavior
Marketing

Capitalizing on Knowsharing Behavior

15y Gary Stein

Capitalizing on Knowsharing Behavior

The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you'...

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Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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4 Reasons Not to Break Your Campaign's Continuity
Paid Search

4 Reasons Not to Break Your Campaign's Continuity

15y Andrew Goodman

4 Reasons Not to Break Your Campaign's Continuity

It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. Read Mor...

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Testing - What's the Big Idea?
Analytics

Testing - What's the Big Idea?

15y Bryan Eisenberg

Testing - What's the Big Idea?

Instead of trying to test endless variations of minutiae, look for the big ideas that impact customer experience and buying process. Read More...

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A Million Followers and Nothing Said
Asia

A Million Followers and Nothing Said

15y Ashok Lalla

A Million Followers and Nothing Said

How to prevent a click to follow from turning hollow for a celebrity brand. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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Groupon Mimics LivingSocial, Offers $1 Deals
Media

Groupon Mimics LivingSocial, Offers $1 Deals

15y Christopher Heine

Groupon Mimics LivingSocial, Offers $1 Deals

Mobile deals initiative launches in Chicago. Read More...

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Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth
Media

Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth

15y Jack Marshall

Mobile News: Google Gets With Digitas, Velti Buys ...

Plus, mobile email use skyrockets. Read More...

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What Could the $9 Billion TV Upfront Buy in Digital Terms?
Media

What Could the $9 Billion TV Upfront Buy in Digital Terms?

15y Jack Marshall

What Could the $9 Billion TV Upfront Buy in Digita...

Web comparables for this week's television glitz-krieg. Read More...

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Building Commerce Around Your Facebook Community
Social

Building Commerce Around Your Facebook Community

15y Michael Della Penna

Building Commerce Around Your Facebook Community

Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Read More...

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