Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...
View articleAmazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...
View articleCart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...
View articleThe lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleMarketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...
View articleAs a consultant, I'm frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two de...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleHow does the world’s largest restaurant chain make enough sense of its data to drive online conversations? According to Chad Sanderson, Subway's Exper...
View articleClickZ attended TechSEO Boost on November 30, a conference hosted by Catalyst at District Hall in Boston. As an event dedicated entirely to technical ...
View articleAmazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...
View articleTech giants like Amazon and Google know so much about us that they can come off as creepy, yet they’re at the top of consumers’ list of trusted brands...
View articleMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleReturns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...
View articleWith the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a ch...
View articleWith a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...
View articleBrian Solis, ClickZ’s featured Digital Leader for November, is the Principal Analyst at Altimeter Group and the author of seven best-selling, award-wi...
View articleCollaboration tools can improve efficiency whilst transforming the culture and communication of your business. With the market expected to reach $8.4 ...
View articleMarketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleOver the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...
View articleRediscover ClickZ as we unveil our new, fresh-faced look along with three additional categories to help senior marketers and business leaders navigate...
View articleMaking customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...
View articleCPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...
View articleFollowing the global financial crisis of 2008, which many blamed on rampant greed and fraud in the financial services sector, regulators around the wo...
View articleThe luxury goods industry faces a unique challenge when it comes to digital disruption. For businesses in other sectors, online channels offer a way t...
View articleThe term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythi...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articleWith the European Union General Data Protection Regulation (EU GDPR) due to come into full effect on 25 May 2018, the onus is on compliance efforts fo...
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